1. 1 ©2015 TC X Inc On Entrepreneurship Rakesh Kumar, Ph.D., Life Fellow IEEE March 6, 2016 rakesh@tcxinc.com +1 858.945.3758

2. 2 ©2015 TC X Inc  IEEE Initiatives  Some perspectives on Successful Entrepreneurship  Region 10 Entrepreneurship Opportunities Agenda

3. 3 ©2015 TC X Inc My Background  Industry:  42 years in semiconductor industry  Entrepreneur:  2 Start-up companies  ~20 emerging companies (Consulting services)  Educator:  Entrepreneurship / Revolutionizing Engineering Education IEEE Life Fellow Past President, SSCS Vice-Chair, Entrepreneurship AdHoc Chair, TA AdHoc for SC2014, 2017 …

4. IEEE's N3XT ™ Frontier: Building Startup Communities Rakesh Kumar Vice Chair, IEEE Entrepreneurship Steering Commit tee

5. 2014 IEEE BoD authorized launch of programs for the Startup Community Entrepreneurs: Aspiring, Early-Stage & Seasoned Founders Venture Capital organizations Angel Investors Incubators & Accelerators SME Partners Technology professionals working in startups Intrapreneurship Program Leaders & Aspiring Intrapreneurs The IEEE Entrepreneurship AdHoc was born

6. 1. Engage existing Members and new audiences with entrepreneurial and intrapreneurial interest, e.g., Non-member founders in our fields Organizations that provide partnership services to members 2. Provide guidance and insight on the development of projects, products and services for technology entrepreneurs 3. Inspire community connections within IEEE Provide connections between OU-related activity that targets entrepreneurial audiences and IEEE-wide efforts Our Goals

7. IEEE Entrepreneurship Create a global brand & audience for entrepreneurs inside and outside of IEEE N3XT TM : Branded Flagship Event Collaboration Tools & Portals Speakers Skills Building VCs & Angels Community Building & Asset Creation Media & Press ASPIRING ENTREPRENEURS ENTREPRENEURS INTRAPRENEURS ECOSYSTEM PARTNERS Targeted Local Events

8. How IEEE Entrepreneurship fits in Create a horizontal member and volunteer experience across IEEE verticals Future Directions & Standards Societies Affinity Groups RegionsChaptersSections

9. 2015 - IEEE Launched Initial Startup Activities/ IEEE Entrepreneurship Steering team launched four initiatives in 2015 and providing guidance to various related activities o Website: http://entrepreneurship.ieee.orghttp://entrepreneurship.ieee.org o IEEE Collabratec™: http://bit.ly/IEEEentrepreneurshiphttp://bit.ly/IEEEentrepreneurship o Membership Group: http://bit.ly/IEEEstartupshttp://bit.ly/IEEEstartups o Startup Inspiration Event: http://IEEE-N3XT.orghttp://IEEE-N3XT.org

10. IEEE Entrepreneurship Portal Portal Website: http://entrepreneurship.ieee.org

11. IEEE Virtual Worldwide Community IEEE Collabratec™ http://bit.ly/IEEEentrepreneurship http://bit.ly/IEEEentrepreneurship /// Over 3K participants Experienced respondents Coordinators to formulate questions / ////

12. IEEE Membership Group Website: http://bit.ly/IEEEstartups http://www.ieee.org/membership- catalog/productdetail/http://www.ieee.org/membership- catalog/productdetail/

13. IEEE Startup Inspiration Event Proof-of-concept event http://ieee-n3xt.org

14. DECENTRALIZED IEEE ACTIVITIES

15. IEEE Institute Startup Focus IEEE Institute Monthly focus on Startups began with a Special 2015 September Issue http://theinstitute.iee e.org/static/special- report-startupshttp://theinstitute.iee e.org/static/special- report-startups

16. IEEE Computer Society Rock Stars of Tech Startup: http://www.computer.org/web/ rock-stars/tech-startupshttp://www.computer.org/web/ rock-stars/tech-startups

17. IEEE Robotics & Automation IROS Entrepreneurship & Startup Pitch Event: http://www.iros2015.org/index.php/program/ent repreneurship-forum-start-up-competitionhttp://www.iros2015.org/index.php/program/ent repreneurship-forum-start-up-competition

18. IEEE USA e-Books IEEE USA Shop http://shop.ieeeusa.org/usashop//http://shop.ieeeusa.org/usashop/

19. Technically Co-sponsored Regional Events Connecting regional events to IEEE Global Community http://startup conclave.org.in/201 6/ to distribute IEEE Collabratec™ informationhttp://startup conclave.org.in/201 6/

20. 2015 Lessons – act like a startup! Start small, and scale slowly Deliver and reflect local needs - connecting to global audience Focus on the IEEE sweet spot o Global leverage o “Hard” technology leadership o Transition from academia to business o Trusted convener

21. 2016 – Expand Events & IEEE Collabratec™, Launch Virtual Activities Grow Pilot IEEE N3XT™ Event in Canada & launch in a new city Build an engagement and audience growth model -- using IEEE Collabratec™ Community and Global Webinars IEEE Entrepreneurship presence at other IEEE events – WIE-ILC Event, IEEE at SXSW, IROS, IoT, HKN, Materials to Startup Conclave, etc 2017– Scale 2016 Activity & Reach Self-funding Momentum Test Pilot IEEE N3XT™ “Franchise” model Framing/Testing of IEEE N3XT™ franchise model Continue to scale IEEE Collabratec™ and webinars 2018 – Reach Self-Funded Steady State Launch IEEE N3XT™ Franchise Continue to scale IEEE Collabratec™ and webinars 3-Year Plan for IEEE Entrepreneurship: Engagement

22. 22 ©2015 TC X Inc INNOVATION and IDEAS Abound but… Start-up Success Rate is ABYSSMAL My perspectives… Reasons for No Start-up: No Money Don’t know how No Team Not Risk Takers…

23. 23 ©2015 TC X Inc Start-ups…Top reasons for failure  No customer engagement until it’s too late  Not understanding and meeting customer expectations  Overly aggressive product specifications  …

24. 24 ©2015 TC X Inc The New Focus CAN it be Built ? The Traditional Focus Technical Success SHOULD it be Built ? Business Success

25. 25 ©2015 TC X Inc Your Company Customer Problem / Need Towards a Successful Startup …“Plan A” – an iterative process Top Line Bottom Line Investors, $

26. 26 ©2015 TC X Inc  Idea +  Product +  Team +  Execution One recipe CUSTOMER Customer DISCOVERY

27. 27 ©2015 TC X Inc A Systematic Commercialization Lifecycle Basic Applied Research Project “down-selection” Lab Demo Funding Market Customer Biz Plan … Model Prototype “System”/ Produce-able Prototype Production 1 Basic Principle 2 Concept 4 5 7 9 Technology Release Levels, Ref. nasa.gov AngelVCIPO, M&AFFF Methodologies

28. 28 ©2015 TC X Inc Methodologies Lab Demo Funding Market Customer Biz Plan … Model Prototype “System”/ Produce-able Prototype Production 1 2 4 5 7 9 Technology Release Levels, Ref. nasa.gov AngelVCIPO, M&AFFF IDEA The “Productization / Commercialization” Lifecycle …Idea to High Volume Production Biz Plan CANVASCUSTOMER INTERVIEWS1 st Demo/Sample Customer Discovery Customer Validation

29. Potential Next Steps in R10 - brainstorming Activity is happening and we are learning every day – we can benefit from sharing info from using the global resources - IEEE Collabratec™, web portal building and connecting the global audience Workshops/Education in R10? N3XT in R10? Startup community in: Bangalore? IoT-related? HKG? SIN? Taiwan? SZN?.... …