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Real’Craft ALFA Team. Summary We are developing a Minecraft-alike mobile game … in the Real World environment!

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Presentation on theme: "Real’Craft ALFA Team. Summary We are developing a Minecraft-alike mobile game … in the Real World environment!"— Presentation transcript:

1 Real’Craft ALFA Team

2 Summary We are developing a Minecraft-alike mobile game … in the Real World environment!

3 3 Mobile game Augmented reality Massive multiplayer GPS real coordinates …Earth is only limit for my playground Main Features

4 4 Minecraft 54 mln copies sold on all platforms This September Microsoft announced its acquisition for $2.5 bln (!) Lineage Revenue $253 mln in 2013 6% of worldwide MMORPG market share Second Life 1 mln active (paid) users declining revenue is about $60.6 mln in 2010 and $47.7 mln in 2013 …main revenue is generated from “land fees” World of Warcraft Players 30.6 mln (2010)  23.4 mln (2013) Still generates $1.04 bln (2013) Market Size & Competitors

5 5 Market Size Earth Surface area – 510’072’000 km 2 From which only 148’940’000 km 2 – dry land

6 6 Right time to invest Gartner’s Hype Cycle for Augmented Reality

7 7 Problem Quite attractive, compelling, empathic world of Second Life – is difficult to browse, is too heavy for tablets, requires a lot of 3D skills and experience to create own 3D objects and implement own design. Ebbe Altberg, Linden labs new CEO, formulated their new strategy: “with declining PC customer base and rising tablets we have to open our universe for the mobile users”. But still they haven’t solved main issue – it is too difficult to build in SL. Solution My 5-year old daughter can build wonderful buildings and landscapes in the Minecraft Pocket Edition, with the easiness and usability never reached by Second Life. Instead of studying 3D primitives and Shaders – let’s use Building Cubes! On the Earth surface Real’Craft players can build New World together!

8 Business Model Free-to-play In-game purchase Special resources (cubes, seeds, animals) Private land fee (no one can destroy there) GPS-tagging platform: “Pac-Man” in the real world GPS tracking, GPS markers Outdoor quests e-Guides

9 Marketing Plan Viral distribution Need a team for outdoor quests and buildings Play command games for special achievements Reviews Advertising Cross references from our other titles

10 10 Working prototype

11 11 Working prototype

12 12 Zoya Petrochenko co-founder, motivator, level designer Roman Samchuk co-owner, natural-born developer, troubleshooter, creative solutions, software wizard Alexander Gats serial entrepreneur, system architect, ex. Microsoft employee, partner manager visionary, team leader Team Denis Dovgopoly, Nickolay Savin, Eugene Sozansky Mentors

13 Real’Craft ALFA Team We are looking for “smart money”: Asia Publishing companies Grow to the global market We are looking for $480k of seeding round funds: Adopt for Multilanguage markets Buy reviews in the main media Run pre- and post- launch Adv. Finalize release activities Scale Azure services We are ready to share 8% of our equities in exchange.


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