1. Outsmart Quarterly Digest Q1 2016

2. Out of Home Revenue & Share.

3. OOH revenue continues to grow and the future looks strong. Source: WARC – 2012 vs 2016 annual OOH spend (current prices)

4. DateDocument Title4 Out of Home revenue has grown by 3.5% in the past 12 months. Source: WARC – 2014 vs 2015 (current prices) % revenue growth YOY

5. DateDocument Title5 OOH is rising steadily, in contrst to other media channels. Source: WARC – 2012 – 2016 (incl. 2016 forecast) (online includes mobile) % revenue growth YOY

6. Market share – all display media channels. Source: WARC 2015 (constant prices)

7. Market share change – all display media channels. TV & OOH are fairly steady in terms of display market share between 2013-15. Online display has seen significant growth however Print, and to a lesser extent DM, are experiencing declines in market share % display market share Source: WARC – 2012 – 2015 (constant prices)

8. Traditional vs Digital OOH – share of spend %. Q3 2015: 31% share Q3 2015: 69% share % total share of OOH revenue Source: WARC

9. DateDocument Title9 Q1 2015 – the biggest spenders on OOH. £8.1m £4.0m £3.4m £3.3m £3.1m £2.8m £2.6m Source: Nielsen (Jan-Mar 16)

10. DateDocument Title10 Q1 2016 – the biggest spending categories on OOH. £27.8m £16.3m £15.2m £14.8m Entertainment & Leisure Finance Food £14.6m £12.9m £11.4m £9.3m Travel & Transport Motors Media Drink Source: Nielsen (Jan-Mar 16) Telecoms