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Published byAlicia Richards Modified over 8 years ago
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Outsmart Quarterly Digest Q1 2016
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Out of Home Revenue & Share.
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OOH revenue continues to grow and the future looks strong. Source: WARC – 2012 vs 2016 annual OOH spend (current prices)
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DateDocument Title4 Out of Home revenue has grown by 3.5% in the past 12 months. Source: WARC – 2014 vs 2015 (current prices) % revenue growth YOY
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DateDocument Title5 OOH is rising steadily, in contrst to other media channels. Source: WARC – 2012 – 2016 (incl. 2016 forecast) (online includes mobile) % revenue growth YOY
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Market share – all display media channels. Source: WARC 2015 (constant prices)
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Market share change – all display media channels. TV & OOH are fairly steady in terms of display market share between 2013-15. Online display has seen significant growth however Print, and to a lesser extent DM, are experiencing declines in market share % display market share Source: WARC – 2012 – 2015 (constant prices)
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Traditional vs Digital OOH – share of spend %. Q3 2015: 31% share Q3 2015: 69% share % total share of OOH revenue Source: WARC
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DateDocument Title9 Q1 2015 – the biggest spenders on OOH. £8.1m £4.0m £3.4m £3.3m £3.1m £2.8m £2.6m Source: Nielsen (Jan-Mar 16)
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DateDocument Title10 Q1 2016 – the biggest spending categories on OOH. £27.8m £16.3m £15.2m £14.8m Entertainment & Leisure Finance Food £14.6m £12.9m £11.4m £9.3m Travel & Transport Motors Media Drink Source: Nielsen (Jan-Mar 16) Telecoms
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