1. Coastal Georgia Council 2015 Popcorn Kickoff Welcome!

4. What’s New in 2015

5. New Bag Design - More Scout Branding & Action - Either 1, 6, or 12 per case Bag Design

6. Collections Sweet & Savory Collection Butter Toffee White Cheddar Cheese Chocolatey Triple Delight Cheese Lover’s Collection Jalapeño Cheddar Cheese White Cheddar Cheese

7. Bags Jalapeno Cheddar Cheese White Cheddar Cheese Chocolatey Triple Delight Chocolatey Caramel Crunch White Chocolatey Pretzels Premium Caramel Corn with Almonds, Cashews & Pecans Classic Caramel Corn

8. Microwave Unbelievable Butter – 18 PackButter Light – 18 Pack

9. Tins Chocolate Lover’s Collection

10. $30 Silver Level Donation Over $45 million worth of popcorn donated to U.S. Troops! Popcorn For Our Troops $50 Gold Level Donation

11. Tools to Grow Your Sale Scout and Unit Incentives Product Nutrition Information Marketing Images & Templates Training Videos & Tutorials Online Sales Virtual Sale Planner Everything You Need at Sell.Trails-End.com!

12. Trail’s End Prizes 2015 “Building Character”

14. Sell $ 550 $ 550 $ 775 $ 775 $ 1,100 $ 1,100 $ 1,650 $ 1,650 $ 2,000 $ 2,000 $ 2,750 $ 2,750 $ 3,500 $ 3,500 $ 4,000 $ 4,000 Gift Card $ 20 $ 30 $ 30 $ 40 $ 40 $ 75 $ 75 $ 90 $ 90 $125 $125 $165 $165 $200 $200... or Gift Cards........................................................................

15. Multiple Prizes 1.One Prize at highest level OR 2.Combination of prizes from lower levels as long as the total prize value does not exceed the Level Achieved.

16. Example: A Scout Sold $550 1 from $550 Level 1 from $300 Level & 1 from $200 Level 2 from $200 Level & 1 from $100 Level OR

17. 1 st Choose 1: Mountain Bike, 10” Tablet, or $150 Gift Card PLUS $75 Scout Shop Credit 2 nd Choose 1: Tent Hammock, Drone w/ Camera, or $100 Gift Card PLUS $50 Scout Shop Credit 3 rd Choose 1: Backpacking Chair, 7” Tablet, or $50 Gift Card PLUS $25 Scout Shop Credit

18. $600 Club ZingFiretekRocket Sell $600 on any order form or fill every line.

19. Once submitted, is entered in every week’s drawing. So sooner the better. Drawings held on these Fridays: September 11 September 25 October 9 October 9 October 23 October 23 $600 Club Winner will have a choice of: Drone w/ camera or $50 gift card

20. Top Selling Troop/Crew: avg. sales of registered youth members AND overall dollar amount: COPE Experience or $100 Store CreditTop Selling Troop/Crew: avg. sales of registered youth members AND overall dollar amount: COPE Experience or $100 Store Credit Top Selling Pack: avg. sales of registered youth members AND overall dollar amount: Space Derby racing set w/ 20 rockets or $100 Store CreditTop Selling Pack: avg. sales of registered youth members AND overall dollar amount: Space Derby racing set w/ 20 rockets or $100 Store Credit Highest Online Sales (UNIT): Unit receives $100 Store CreditHighest Online Sales (UNIT): Unit receives $100 Store Credit

21. $1,000 Club Bonus Boy Scouts: chance to win 1 week FREE at 2016 Summer Camp & $25 trading post credit! Cub Scouts: chance to win 1 session FREE at 2016 Resident Camp & $25 trading post credit!

22. Trail’s End Scholarship Sell $2500 or more of popcorn in one sale period (traditional & online) 6% goes into Scholarship Fund 6% of all FUTURE sales (regardless of sales $) goes into Scholarship Fund

23. Check out our patch incentives for the incentives for the 2015 Fall Fundraiser!!!

24. Please see additional handout for more information!!

25. Keys to Success Work Smart. Toil Less. Earn more. Why Train and have Kick-Offs?

26. Keys to Success Why Train and have Kick-Offs? More $$ in Less Time “Well Begun is Half Done.”

27. #1: Have Goals Scouts with goals:sold 2.6 times more Units with goal:Average $11,470 (Avg. $5,710 with no goal) 5 Keys to Success

28. #2: Awesome Kick-Off Sets up excitementSets up excitement Learn why sale is importantLearn why sale is important Units with Kick Offs sell more. (Momentum!)Units with Kick Offs sell more. (Momentum!) 5 Keys to Success

29. #3: Unit Incentives For both Scouts ($$s, toys) and Parents (cheaper scouting year).For both Scouts ($$s, toys) and Parents (cheaper scouting year). These are in addition to Trail’s End & Council prizesThese are in addition to Trail’s End & Council prizes

30. #4: Recruit Don’t Kernel alone. Find help.Don’t Kernel alone. Find help. Recruit for “tasks” not “titles”. (“Help with kick-off” not “Be Kick-Off Leader”)Recruit for “tasks” not “titles”. (“Help with kick-off” not “Be Kick-Off Leader”) 5 Keys to Success

31. #5: Communicate Keep MOMENTUM goingKeep MOMENTUM going Weekly / Bi-weekly remindersWeekly / Bi-weekly reminders Keep sales in front of parents.Keep sales in front of parents. 5 Keys to Success

32. 3 Ways to Sell 1.Show N Sell 2.Take Order 3.Online

33. Show & Sell Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Assign Scouts (2-3) and parents in two hour blocks DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs Apply donations received towards your military sales

34. Take Order Scouts use an order form (in the family guide) to go door-to-door or sell to family and friends. Establish your dates – take order sales typically start immediately after kickoff. Determine sales territory Create a “Blitz Day” to have Dens sell as a group activity Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households have been contacted.

35. Online Selling Scouts sell to far-away friends and family and Trail’s End ships the product directly to the consumer. Create your account to view online sales at sell.trails-end.com Encourage ALL Scouts to create an online selling account and send 10 emails Online sales COUNT toward Scout Rewards! (starting August 1 through your council’s fall sale end date)

36. Online Selling The average online order is $52! Wide variety of flavors 5% discount when customers purchase 2 or more popcorn products Flat rate shipping on all popcorn orders Free shipping for Military Donations Trail’s End Online Sale Begins August 1st

37. Online Selling Incentive

38. Commission All units start with 33% commission. Follow these guidelines for 35% commission. 1.Attend Council Kickoff. 2.Turn in Unit Kernel name by August 17. 3.Show-N-Sell orders placed ONLINE by August 17. 4.Turn-in Unit Goal and Per Scout goal by August 28. 5.Submit date and time of Unit Kick-off by August 28. 6.Hold Unit Kick-off by September 26. 7.Report and attend/ hold a Blitz Day by October 23. 8.Take orders and Unit Prize Orders submitted ONLINE by November 2. 9.Unit sells 10% more than last year with a minimum of $1,500. 10.All money due to Council by December 4.

39. Important Dates August 17 Show-n-Sell Orders Due August 21-23 Blitz Weekend 1 October 23 Popcorn Sale Ends October 30 Popcorn & Prize orders due to Trails-End November 12-13 Popcorn Pick-up December 4 Popcorn Payments Due August 27-28 Show-n-Sell Distribution September 18-20 Blitz Weekend 2 October 16-18 Blitz Weekend 3

40. Trail’s End partnered with Square Sign Up through Trail’s End Popcorn System 2.4% Promotional Rate (normally 2.75%) No fee on first $100 sales Credit Card Readers

42. Popcorn Sale-New Product Option What’s New? The $10.00 Popcorn Card

43. So What Are We Selling? A great new product called a Popcorn Discount Card with great discounts that are unique to the Coastal Georgia Council Service Area! Sold for only $10.00 Plus MORE sponsors not listed here! Value = hundreds of dollars per Popcorn Card

44. The Popcorn Card Discount Card for up to 30 businesses in the Coastal Georgia Council per card. Each district has their own card. Over 28 coupons can be used multiple times depending on the card you buy. The Popcorn Card discounts are not set to expire until December 31, 2016. Any BSA unit can sell the cards: –Cub Scouts –Boy Scouts –Venturers –Explorers –Most outside groups (with Council approval) What is it and who can sell them?

45. The Popcorn Card Option! No More Broken Merchandise No Storing of Product No Financial Risk to Units 50% Unit Commission($5.00 per card)! Easy Sales – Additional incentives this year! Popcorn Card Value over $600.00 per card! Most of the discount offers can be used over and over through December 31,2016! Complements the other popcorn products being sold!

46. How Much Will We Make? $5.00 per card** {Each card sells for $10.00} The Highest Commission Popcorn Product sold this year! 50% of each Popcorn Card sold goes to the Unit & 50% comes back to the Council to provide program and service to our at risk youth

47. The Value of the Popcorn Card: Item Cost Cards to sell Cub Scout Lunch Box$102 cards Uniform Hat$153 cards Scout Handbook$184 cards Cub Scout Pocket Knife$204 cards Boy Scout Tanto Blade Linerlock Knife$255 cards Scout Pants $357 cards Sleeping bag$408 cards Scout Micro Fiber Pants $459 cards Camel Pack$6012 cards Hammock$6513 cards Cub Day Camp$7014 cards Complete Scout Uniform $11022 cards 2-Person Eureka Back Pack Tent$14028 cards Winter Camp $16032 cards Cub Resident Camp$18537 cards Boy Scout Summer Camp$22545 cards Spin and Win Contest Participant$1,000(gross)100 cards Sea Base (average trip costs) $1,200 240cards Philmont (average trip costs) $1,800 360 cards Troop Trailer $5,000 1000 cards

48. Why sell this Card? It is yet another option for your customers to purchase a low cost $10.00 product to help the Scouts. If your customers don’t like popcorn, they may like popcorn cards instead! Great $5.00 Commission per card sold**! Easy Sales – Special Edition Patch Incentives!(See flyer) It should be sold in addition to the other popcorn products for best overall sale results. This will complement your product sale!

49. Will this Card Hurt my Popcorn Sales? No! it is another option for your customers to purchase a low cost product to help the Scouts! Many customers tell us they don’t like popcorn and they would buy from the Scouts if they had another product to offer Example: Military sales have more than tripled since it was introduced a few years ago through out the country and this Council! Card sales will complement your current popcorn sales if sold in combination!

50. Will this Card Hurt my Spring Camp Card Sales ? No! The spring card will be sold for $5.00 and will be sold to different customers for the most part! Customers who buy camp cards tell us all the time if the Scouts would come back in a few months they would buy another card! To back this up research has been conducted that proves 80% of 1 st time customers say they would buy the same card again if asked. People are always looking for a great low cost value for their hard earned money!

51. Unsold $10.00 Popcorn Cards Can We Return Unsold Cards? YES*! and you won’t be charged for them if done so by the end of the sale (cards must retain the snap-off coupons!). Will we be penalized if we do not return lost, stolen or unsold cards? YES! You will be charged the $5.00 price for each unreturned card Note: All prize selections will be final. All patch incentives will be delivered to your home & can be picked up at the Scout Service Centers in December when you close out the unit popcorn sale

52. Popcorn Card Incentives* Scouts who sell a minimum of 25 cards will receive a Collector’s Edition Card Shark Club CSP Bronze Level Patch Scouts who sell a minimum of 50 cards will receive a Collector’s Edition Card Shark Club CSP Silver Level Patch plus the Bronze Level Patch Scouts who sell a minimum of 100 cards will receive a Collector’s Edition Card Shark Club CSP Gold Level Patch plus the Silver and Bronze Level Patches All other incentives are the same as the popcorn sale incentives Popcorn Cards are optional to sell but all card sales apply to your total individual popcorn combined sale level prize incentives! Please see Flyer for complete Card Shark Patches *Patches and Card Shark design and ideas created by: Frank Patterson and Stephen McDonald

53. Please see additional handout for more information!!

54. What are your Questions?

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