2. William Arruda Build Your Brand. Expand Your Success. 1-2-3 Success!

3. What Are We Going To Discuss Today?

4. Agenda  Introduction to Branding  Why Personal Branding?  The Reach™ Three-Step Process 1-2-3 Success!  Introduction to Branding  Why Personal Branding?  The Reach™ Three-Step Process 1-2-3 Success!

5. What is a Brand?

6. Source: InterBrand What are the World’s Strongest Brands?

7. Branding Myth  Branding is about spin FALSE

9. Strong Brand Are… A_THE_T_C U N I

10. Branding Myths  Branding was invented by Nike and Coke FALSE

11. Mr. Jones’ Apple Pie

12. Branding Myths  Branding is just for products and companies FALSE

13. Silicon Valley Today, Everything is a Brand

14. Branding Myths  Branding is just for the big guys FALSE

15. Your Brand is Your… R_PUT_T_ON EA I

16. Egonomics The Intersection of Two Societal Trends The New World Of Work

17. Personal Branding Gives You Permission to Be Yourself!

18. Why Branding for Executives and Professionals?  You are in charge of your career  There are numerous others with similar credentials  You’re more successful when you align what you do with who you are  You are of more value to your company  You are in charge of your career  There are numerous others with similar credentials  You’re more successful when you align what you do with who you are  You are of more value to your company

19. The Reach™ 1-2-3 Success! Personal Branding Process EXTRACT EXPRESS EXUDE EX

20. You Are a Gem ExtractExudeExpress

21. Benefits of a Strong Personal Brand  Self understanding  Visibility and presence  Differentiation  Control  Wealth  Continuity  Achievement  Fulfillment  Self understanding  Visibility and presence  Differentiation  Control  Wealth  Continuity  Achievement  Fulfillment

22. How Are You Introduced?

23. How Do You Introduce Yourself?

24. Brand Foundation  A solid base on which to build your brand  Includes physical and mental health  Ongoing process  A solid base on which to build your brand  Includes physical and mental health  Ongoing process

25. 1 Step 1. Extract The Brand Discovery Phase

26. 1. Extract Your Unique Promise of Value Yourself Your Target Audience Your Peers Competitors

27. What makes you unique makes you successful

28.  Internal Perspective  External Perceptions Yourself Know Yourself

29. Why Are Goals Critical to Branding?  Goals give your brand direction "If you don't know where you're going, you'll end up someplace else." Yogi Berra

30. The VPs of Brand YOU  Vision, Purpose  Values, Passions  Vision, Purpose  Values, Passions

31. Supportive Leader- like Honest Creative Smart Funky Reliable Adventurous Irreverent Sassy Caring Stubborn Organized Driven Outrageous StressedOut Bold External PerceptionsQuirky

32. Innovative Bold Maverick Risk Taker Successful Competitive Boundless Richard Branson The Intrepid Brand

33. Empathetic International Leader Great Communicator Contemporary Almost Approachable Dishonest Untrustworthy Philandering Bill Clinton The Charismatic Brand

34. www.reachcc.com/360reach

35. Eliminate the ‘F’ Word F_ _I NE X Outstanding Exceptional Best Extraordinary

36.  Demographics  Psychographics Your Target Audience Know Your Target Audience

38.  What’s the same?  What separates you? Competitors Peers Know Your Peers

39. Your PBS I build solid, successful and lasting relationships inside my organization and with business partners by putting people in the center of the process. I deliver the most innovative and forward focused marketing campaigns by putting the fun back in business - keeping my team engaged and creative.

40. 2 Step 2. Express The Brand Communications Phase

41.  Getting Your Message Out 2. Express

42. The Communications Wheel

43. FT Article Newsletter BLOG Speak at AABC Conf Web Site Write Book Monthly Tele-seminars

44. You Can’t Spell Brand Without the Letter “C” C L A R I T Y C O N S I S T E N C Y C O N S T A N C Y The Three C’s

45. Human Concerned Empathetic Genuine Warm Oprah The Caring Brand

46. Dynamic Trend Setting Shocking Female Talented Madonna The Chameleon Brand

47. The ‘ilities’  Visibility  Credibility  Visibility  Credibility

48. If you don’t show up in Google, do you exist?

49. 3 Step 3. Exude The Brand Environment Phase

50.  Managing Your Brand Environment 3. Exude

51. Managing Your Brand Environment You G

52. Managing Your Brand Environment You

53.  How You Look Says a Lot About You  You Need To Be Comfortable  You Must Appeal to Your Target What’s Your Style? What’s your style?

54. Nothing succeeds like the appearance of success. Consistency is the Key

55. Managing Your Brand Environment You

56. Evaluating Your Brand Environment

57. Managing Your Brand Environment You G

58. Brand Identity  Color  Font  Images  Color  Font  Images  Textures  Tag Line  Logo A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

59. Managing Your Brand Environment You

60. The You, Inc. Partner Program YOU Juan Sally Ian Judith Lee

61. Networking’s #1 Rule G I V E

62. Give to Your Network  Ask  Connect them  Share articles  Share your passion  Send a Link  Ask  Connect them  Share articles  Share your passion  Send a Link  Give them a free service  Include them  Invite them  Remember and recognize

63. The Most Important… P_OFE_ _ION_L R S A NE_WO_K S R T

64. Evolution and Metrics

65. You Must Put Metrics In Place  How do you determine them? What kind of metrics?

66. Get Feedback  Listen  All strong brands ask for feedback  Be obsessive about it  Use it  Listen  All strong brands ask for feedback  Be obsessive about it  Use it

67. Brands Are Dynamic

68. The whole point of being alive is to evolve into the complete person you were intended to be. Oprah Winfrey

69.  The World Has Changed  Personal Branding is the Way to Expand Your Success  It means aligning what you do with who you are  Strong Personal Brands are AUTHENTIC  You are a GEM!  Jump on the ‘Brand Wagon’ Now In Summary

70. Do you leave your mark on everything you do?

71. ?

72. THANK YOU! www.reachcc.com