1. Branding & Strategic Planning by Michael D’Antonio www.madhouseinc.com www.madhouseinc.com

2. Who We Are CORE : We are a Modern Strategic Planning and Brand Consultancy MODEL : We Invent and Reinvent Businesses and Brands FORMULA : We use a mix of Insights, Intuition, and Ingenuity DISCIPLINE : We Regard Planning as a Holistic Enterprise METHODOLOGY : We Listen, Discover, and Challenge PERSPECTIVE : We Offer a Provocative Perspective - Fearless and Resolute CONSULTING : We Believe the Best Advice Comes from asking the Toughest Questions CHANGE : We Appreciate Change is a Painful Process VISION : We Understand Vision and Leadership Require the Hardest Choices FOUNDATION : We Were Founded on a Simple Foundation - Great Stories are Naturally Born. Rooted in Truth and Meaning VALUE : We Value Unique Value Propositions PURPOSE : Our Purpose is Purpose REALITY : And We Suppose We are Not for Everyone

3. What We DO A PASSION THAT MATTERS We help companies develop brand purpose. Six words that inspire everything we do. IT BEGAN WITH A SIMPLE THOUGHT All companies do things. Few have a reason why. A WE BELIEVE IN THE POWER OF EMOTION There are fundamental elements - feelings - that drive people to act. To buy. To be loyal. A UNCONVENTIONAL APPROACH Leading brands today compete and grow on innovation rather than efficiency. MAD METHODOLOGY We breakdown barriers and challenge current thinking. Through business modeling and brand prototyping, we harvest the ingredients that compel. USING PURPOSE TO MAKE A DIFFERENCE Helping organizations develop purpose creates value & meaning. It brings teams together and builds foundations on common ground. It is what connects with the hearts and minds of staff and consumers.

4. OUR MODEL

5. WorK

6. THE GUY BEHIND MICHAEL D’ANTONIO After 20+ years, Michael D’Antonio personifies the entrepreneurial spirit. Like many, he started in the streets and learned business from the ground up. From trinkets to television, sales to strategy, costs to culture; D’Antonio has advised many Fortune 500 and Startup firms across many industries. He has helped brands such as Ford and Honda, Dominos and Diageo, Nestle and Nokia, and the National Football League and Major League Baseball. Connect with Michael on Facebook | Twitter | LinkedIn | ZoomInfoFacebookTwitterLinkedInZoomInfo Michael D’Antonio Bio

7. THE GUY BEHIND As part of the continued revitalization of intellectual capital in Detroit, Michigan, Michael D'Antonio founded the brand boutique, MadHouse lnc. D'Antonio, the strategic architect behind many successful campaigns. developed a new strategic planning and brand consultancy. MadHouse will be a nimble, agile, force multiplier for go to market strategies across multiple channels and platforms. The MadHouse Mission is to serve emerging and established businesses, entrepreneurs and makers in Detroit and beyond. Recognizing most traditional brands only focus on the output, D'Antonio developed a disruptive approach to brand strategy. Rooted in design and inspiration, the MadHouse philosophy believes all great stories and companies share a compelling common denominator: Purpose. According to D'Antonio, "Purpose is the single greatest driver of success. However, it is often the most difficult thing for any organization to identify, articulate and advance. This Purpose is the foundation from which everything follows."

8. Madhouse Inc FacebookPinterest TwitterYelp LinkedInCrunchBase Google+ZoomInfo Madhouse Blog

9. CONTACT 248.268.8400 124 East Hudson Avenue, Royal Oak, Michigan 48067 www.madhouseinc.com www.madhouseinc.com Michael D'Antonio / Detroit / Michigan