1. Mobile Verve, paid iPad and free iPad

2. Mobile sites Served up via feeds by Verve Accessible on dozens of mobile devices Free

3. Page views by device July, 2010

4. Page views by site July, 2010 Total:10,609,361

5. Page view growth Dec. 2009 - July 2010

6. Revenue Jan. 1 to Aug. 31: $143,110.12 across Hearst Verve’s share: $47,703.26 Vast majority of local campaigns are from MySA and Chron

7. Free iPad app Strategy: Free app to increase household penetration Built in-house Resurrect some designs and thinking behind Puma Project for a tablet device Breaking news, weather, traffic and things to do are our four main pillars of content for the ver. 1 app

13. AugustSept.Oct.Nov.Dec.Jan.Feb. RecruitingDevelopment Design iterations Developer on board Design approved Initial release 1.5 Release 2.0 Release Free iPad Roadmap

14. Paid ipad app Strategy: Paid product initially a re-creation of print edition, for the iPad Will eventually hold all our content - Print, web, niche Built by Verve Wireless through the AP project Allows for a curated experience controlled by newsroom or producers Updates regularly, including breaking news May be free initially; May opt into Apple newspaper subscription service Currently released in beta. Demo available at this meeting.

18. Questions/Comments