1. © Constant Contact 2015 Email Marketing for Success Grow Your Business with Newsletters & Announcements

2. © Constant Contact 2015 Tracey Lee Davis Constant Contact, Authorized Local Expert ZingPop Social Media, Marketing Consultant Welcome! www.zingpopsocial.com traceylee@zingpopsocial.com www.facebook.com/zingpopsocial @traceylee47

3. BE A MARKETER All it takes is Constant Contact ® #BeaMarketer

4. At its core, marketing is about getting results. 4

5. Agenda 5 1. What are campaigns, newsletters? 2. Email Marketing 3. Email & Social: you have to use both! 4. Next Steps

6. Agenda 6 1. What are campaigns, newsletters? 2. Email Marketing 3. Email & Social: you have to use both! 4. Next Steps 1. What are campaigns, newsletters?

7. 7 Pull response Push content What are campaigns?

8. 1. What are campaigns, newsletters? 8 What is a newsletter? Information – in the form of a picture, a paragraph, and a call to action.

9. 9 1. What are campaigns, newsletters? Cards / Announcements Information / Updates Business Letters Press Releases Types of newsletters What do you want to communicate?

10. Agenda 10 1. What are campaigns, newsletters? 2. Email Marketing 3. Email & Social: you have to use both! 4. Next Steps 2. Email Marketing

11. OFFERINGS Education entertainment 11 2. Email Marketing expertise Products LISTS tips industry news sales Reports employees RESOURCES links TESTIMONIALS opinions community news STUDIES DATA research holiday seasonal menus Donations Fundraisers FAQs Events Surveys coupons deals TUTORIALS DISCOUNTS RESULTS Updates

12. Education entertainment 12 2. Email Marketing expertise Products LISTS tips industry news sales Reports employees RESOURCES links TESTIMONIALS opinions community news STUDIES DATA research holiday seasonal menus Donations Fundraisers FAQs Events Surveys coupons deals TUTORIALS DISCOUNTS RESULTS Updates OFFERINGS Updates Education entertainment

13. 20 lines of text or less Less is more. How much is enough? 13 2. Email Marketing Source: http://news.constantcontact.com 3 pictures or less Limit links to 1-2 More than ½ of emails are read on mobile

14. Source: ContentLEAD, Infographic: Anatomy of the Email Marketing Message, 2015 Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015 14 82% of people pay more attention to emails with pictures Spotlight your products, services, employees and customers 3 or fewer images for highest click through Use alt text and preheader text: email readers may not see images by default Don’t use images of your content 2. Email Marketing Make it engaging with photos

15. Source: Animoto, the 2015 Video Marketing Cheat Sheet Source: The Power of Visual Content, Market Domination Media 15 Mention your video in the email subject line Consumers are 50% more likely to read emails that include video Keep videos under 90 seconds Use video for product demos, testimonials, promotions 2. Email Marketing Make it engaging with videos

16. 16 2. Email Marketing Give your message impact. Use visuals.

17. 17 2. Email Marketing Give your message impact. Use visuals.

18. 18 2. Email Marketing But... use visuals carefully.

19. Repurpose everything 19 2. Email Marketing Make it easier on yourself

20. 20 2. Email Marketing Three words to rule your world as a marketer… [because an email that isn’t opened isn’t effective]

21. 21 2. Email Marketing Now, later or never 1.Who is your message from? 2.What is your subject / headline? 3.When do you send or post ?

22. 22 2. Email Marketing Who is it from? Winning the battle of priorities How will you be most recognizable? CAN-SPAM Act and CASL CAN-SPAM Act: www.business.ftc.gov and search “CAN-SPAM”www.business.ftc.gov CASL: fightspam.gc.cafightspam.gc.ca

23. 23 2. Email Marketing Who is it from? The importance of consistency and recognition Facebook

24. 2. Email Marketing What’s the subject? 2 SECONDS 2 WORDS 2 TODAY Winning the battle of priorities 24

25. 2. Email Marketing Subject lines... what would you change? March Newsletter Tomorrow: Need 3 Hammers – Can you help? Joes’ Pet Store Newsletter ALERT! Help your dog beat the heat! Children’s Classes Still time! Openings available for children’s classes 25

26. 26 2. Email Marketing Timing is everything. When should you send it? Monthly is most common How often? When is your audience most likely to take the action you want? What day & time?

27. 27 2. Email Marketing When to send How to test the day and time that’s best for you Time: 1.Use the same three audience lists 2.Select three times on the day with the best open rate 3.Send your email at three different times and watch for the best open rate Day: 1.Select three different audiences 2.Select three days in the week 3.Send your email and watch for the best open rate

28. 2. Email Marketing More than half won’t see images by default Text links get more clicks than buttons Place your logo left or center in email Include company name in text Practical advice for your email...

29. Keep key action above scroll line Limit your choices to 1-2 links Make all images clickable & use text labels 29

30. Agenda 30 1. What are campaigns, newsletters? 2. Email Marketing 3. Email & Social: you have to use both! 4. Next Steps 3. Email & Social: you have to use both!

31. Within a 5-year time span... 3. Email & Social: you have to use both! 10% of small businesses did social media marketing. Source: www.socialmediaexaminer.com/social-media-marketing-trends-for-small-business31

32. That went up to 3. Email & Social: you have to use both! A whopping 87% of small businesses using social media marketing! Source: www.socialmediaexaminer.com/social-media-marketing-trends-for-small-business32

33. 33 3. Email & Social: you have to use both 74% of shoppers use social media to guide purchases Source: ODM Group 43% purchase a product shared or favorited by a friend Source: Vision Critical 84% of social media users share to show their support for a cause Source: New York Times It influences decisions

34. Amplify your email... 34 3. Email & Social: you have to use both Drive traffic back... FacebookLinkedInTwitterPinterest

35. 3. Email & Social: you have to use both 35 La Provence: B2C

36. 3. Email & Social: you have to use both 36 Bisque Imports: B2B

37. 3. Email & Social: you have to use both 37 Canine Assistants: Nonprofit

38. Agenda 38 1. What are campaigns, newsletters? 2. Email Marketing 3. Email & Social: you have to use both! 4. Next Steps

39. 39 Use the Share Bar 4. Next Steps Don’t be shy! Ask people to like, share, retweet & pin Add Social Media Buttons Expand your reach, add a “Social Share” bar.

40. Expand your reach, grow your list

41. 41 4. Next Steps Expand your reach, use a web-based sign up tool.

42. Text to Join™Scan to Join™ Expand your reach with tools from Constant Contact. 42 4. Next Steps

43. Expand your reach with contact-capture apps. 4. Next Steps 43

44. SMTWTFS 1 2 Tips for Spring Newsletter Facebook Twitter LinkedIn 345 6 7 Motivation Monday Facebook Pinterest 89 1011 New Product Newsletter Facebook Twitter 12 13 14 Motivation Monday Facebook Pinterest 15 16 Staff Pics Facebook Instagram Newsletter 171819 20 21 Motivation Monday Facebook Pinterest 222324 Event Photos Facebook Twitter 25 26 2728 Motivation Monday Facebook Pinterest 2930 Newsletter Email Facebook Twitter 4. Next Steps 44 Content calendar for all networks Regular Newsletter Blog Post Theme Days Multimedia News/ promotions

45. Resources 45 Get started today… 60-day free trial www.constantcontact.com Learn more... Local and online seminars www.constantcontact.com Scroll down to Seminars & Training Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more!

46. 46 Questions?