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Published byJemimah Hampton Modified over 8 years ago
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[COMPANY NAME] Business Plan
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MISSION STATEMENT A clear statement of your company’s long-term mission. Try to use words that will help direct the growth of your company, but be as concise as possible.
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COMPANY INFO History of Company Define the business Distinctive nature: competitive advantage Objectives
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THE TEAM List CEO and key management by name Include previous accomplishments to show these are people with a record of success Summarize number of years of experience in this field
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BUSINESS CONCEPT Summarize key technology on which your business is based Proprietary position R&D plan New Product development Regulations/Governmental/Societal issues
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OPPORTUNITIES Problems and opportunities: State consumer problems/opportunities (existing market or new market), and define nature of product/service opportunities created by those problems.
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MARKET SUMMARY Market: Define product Customers: why would they want to buy your products: benefits and costs? Competitors: who and what are the differences between your product and theirs?
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MARKETS Market Size Trends Marketing plan: advertising, promotion, customer decision environment Geographical coverage: where do you want to sell first? And why?
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COMPETITION Summarize competition Outline your company’s competitive advantage
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OPERATIONS Facilities: make or buy? Manufacturing process Labor force and training?
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SCHEDULE What is the schedule for the different activities listed above
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FINANCIAL PLAN High-level financial plan that defines financial model, pricing assumptions (tie to market projections), and reviews yearly expected sales and profits for the next three years. Use several slides to cover this material appropriately.
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PRO FORMA SUMMARY Summary Profit and Loss statement for each of the first 5 years (year 1 in quarters) Summary Cash flow Summary of financing needs and reasons
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RESOURCE REQUIREMENTS Technology requirements Personnel requirements Resource requirements Financial, distribution, promotion, etc. External requirements Products/services/technology required to be purchased outside company
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RISKS & REWARDS Risks Summarize risks of proposed project Addressing risk Summarize how risks will be addressed Rewards Estimate expected pay-off, particularly if seeking funding
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KEY ISSUES Near term Isolate key decisions and issues that need immediate or near-term resolution Long term Isolate issues needing long-term resolution State consequences of decision postponement If you are seeking funding, state specifics
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