1. WASHINGTON STATE UNIVERSITY EXTENSION Embodied Aesthetic Pedagogic Design Creating designs that properly apply WSU Extension Branding Elements Gerald Steffen ECES Publishing and Printing

2. Elements of Change What has Extension changed? –No more diagonal lines or angled color blocks –No more circles –No more multiple color palettes –No more angled, saturated photos

3. Elements of Change What does Extension have? –Solid blocks of color –Grid based design –Engaging photography –Fewer logos –Dedicated color palette

4. Signature Our Extension Logo –Never smaller than 2” in print –Prominently displayed

5. Signature Program ID Logos –Never smaller than 2” in print –Approved by Dean and Director

6. Signature When to use what –Program ID logo first –Extension logo second –County logo for county programs Don’t mix WSU and Extension logos Extension logo is first in the case of multiple partner logos

7. Design Elements Typography Non-Discrimination statement Grid layout Color palette Branded imagery Headlines and body copy

8. Typography Stone family for all print and high visibility pieces Arial and Times New Roman also usable for program level and county materials Lower case headlines can be used Extra leading and character spacing

9. Non-Discrimination Statement Use it or else 2 versions In toolkit and online Nonprominent location ADA requirements for reasonable accomodations

10. Grid Layout Uses color blocks to frame spaces Uses white spaces to separate elements Creates variety with uniformity Easy of use

11. Example

12. Colors WSU colors Extension colors Extension sub-brand color

13. Photography Primary images –Representative of brand –Reflect brand promise and brand drivers –Directly engage viewer Supporting Images –Show tools of trade –Show program in action

14. Primary Images

15. Supporting images Program Icon Program Action

16. WASHINGTON STATE UNIVERSITY EXTENSION Seeing is Believing Make-Overs Made Easy

17. Make-Over: Newsletter

18. Make-Over: Letterhead

19. Report: Cover

20. Make-Over: Report page 1

21. Make-Over: Report page 2

22. Make-Over: Publication Cover

24. Make-Over: 4-H Foundation Brochure

25. Make-Over: 4-H Foundation Folder

26. Make-Over: Simple Flyer

27. Make-Over: Poster

28. Printing and Publishing What we offer –Reasonable time frame –Press and digital printing –Design and Editing services –Fair pricing Example: Single side, 100 copies: University Printing 0.69¢ Kinkos 0.49¢ Publishing & Printing 0.25¢

29. Printing and Publishing What we want –InDesign files with all linked fonts and graphics –PDF file –Sample design with appropriate elements We don’t want –Publisher or Quark files –Completed Word layouts –Photos pulled from the web

30. My Job is Ready…?

31. Contact Information Design and Logo issues –Gerald Steffen –gsteffen@wsu.edu –509-335-2932 Production Coordination –Lagene Taylor –lagene@wsu.edu –509-335-2823 Publishing and Printing –Karla Dolph –Kdolph@wsu.edu –509-335-2999