2. E-commerce and Internet Users in Taiwan: Research Series, 1996-2000 Wu, Tung-Xiung Dept. of Information Management, Shih Hsin University Taiwan, ROC

3. ‘Wu’ in Chinese

4. Specific Objective  Exploring and forecasting the internet activities in Taiwan and its implication for globalization  Proposing e-commerce strategies on market planning and public policies for private or governmental sectors Findings were compared with the results in USA Findings were compared with the results in USA Only empirical series study on users in Taiwan Only empirical series study on users in Taiwan

5. Literature Review Non-random methods Guess /data flows/ hosts numbers Guess /data flows/ hosts numbers ISPs' reports ISPs' reports Put a questionnaire on internet Put a questionnaire on internet Monitoring software Monitoring software  Random methods CommerceNet/Nielsen CommerceNet/Nielsen Cyber Dialogue and Find/SVP Cyber Dialogue and Find/SVP

6. Research Methodology  Measuring who is internet user General user v.s. qualified user General user v.s. qualified user A better estimation for e-commerce market A better estimation for e-commerce market  Weighting procedure of estimating uses numbers  Predicting procedure of future growth  Measuring sampling precision rates  Providing better solutions

7. Research Scopes Systematic sampling or random digits dialing Systematic sampling or random digits dialing Household selection procedure Household selection procedure No replacement of samples No replacement of samples Continuos call back skill Continuos call back skill

8. Users and EC Trend Users and EC Trend SELECTED FINDINGS

9. A Mirage and an Oasis  Mirage and elite’s palace 49.4% at least used the internet once 49.4% at least used the internet once Number would be around 10 million Number would be around 10 million Qualified users would be about 23.1% Qualified users would be about 23.1% Number would be 4.8 million Number would be 4.8 million The internet users are a relative minority The internet users are a relative minority  An oasis out there 2 thirds of non-users had the potential to join 2 thirds of non-users had the potential to join Problems changed: Problems changed: lack of interest lack of interest short of facilities short of facilities

10. Cybercitizen & Knowledge Gap  Users as World Cybercitizen Users' features was similar to the users in States Users' features was similar to the users in States ‘Cybercitizen’ is quite a real thing more than a concept ‘Cybercitizen’ is quite a real thing more than a concept No gender difference No gender difference Young people with higher education Young people with higher education Income above average or student with no regular wage Income above average or student with no regular wage Into soft materials and communication Into soft materials and communication  Non-users 3 levels: not using, not understood, never heard 3 levels: not using, not understood, never heard 20% had never heard of 'internet‘ constantly 20% had never heard of 'internet‘ constantly A coming gap for lower social and economic status A coming gap for lower social and economic status

11. E-commerce Strategy  Market size 10% users shop online 10% users shop online  Pricing policy Under US$ 100 per single transaction Under US$ 100 per single transaction  purchase products computers software, books, CDs, and electronics. computers software, books, CDs, and electronics. tickets, toys, fashions, adult accessories, furniture. tickets, toys, fashions, adult accessories, furniture. cosmetics and travel package cosmetics and travel package  Barricades Privacy, security, quality Privacy, security, quality

12. Future  Website design Content is more important than Presentation Content is more important than Presentation Not have to be too busy Not have to be too busy  Business philosophy ‘Go public’ syndrome ‘Go public’ syndrome Fading of being reverent in work Fading of being reverent in work  Discreetly optimistic EC is more media than trading for now EC is more media than trading for now B-B is better than B-C for now B-B is better than B-C for now

13. For your comment Thank you! For your comment Thank you!tx.im.shu.edu.tw