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4/28/2017 Product analyse
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Product criteria Target audience Brand image Name Positioned Packaging
4/28/2017 Product criteria Target audience Brand image Name Positioned Packaging Slogan
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Target audience 4/28/2017 A big audience Women of all rates and ages
How? Offer quality products Big assortment
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Brand image Customers 4/28/2017
Focus on creating an emotional connection with its consumers. Customers
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4/28/2017 Name
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Positioning 4/28/2017 The world’s leading beauty group.
L’oréal is growing faster than the market. Strengthens its position as leader.
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Packaging Take care of the environment
4/28/2017 Packaging Take care of the environment Optimise the use of the packages Works together with the fashion academic of Antwerp Colours are the centre of the packages.
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Slogan “Because I’m worth it!” Still used in some promotion products!
4/28/2017 Slogan “Because I’m worth it!” Still used in some promotion products! “Because you're worth it!“
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