1. CE: Symposium of Sages Do-able solutions for marketing your library services & reaching your stakeholders

2. Video Made the Library Star! BRYAN HULL, EDUCATION & TECHNOLOGY RESEARCH ASSOCIATE ERIN WIMMER, TEACHING & LEARNING LIBRARIAN

3. Background Communicate Value Strategic Direction Team ◦Marketing/Communication ◦Implemented several projects using different methods ◦Videos introducing people & services

4. Why videos? Introduced to the person – not just a thumbnail Shareable Distills information, but not too much Engaging!

5. Ok, videos. Now what? Think about: ◦Messaging ◦Who will be in which video(s) ◦Production schedule

6. How? Use what you’ve got! ◦Built-in laptop camera/webcam ◦Smart phone ◦Tablet ◦Video camera ◦+ sound equipment ◦+editing software

7. Let’s make this go viral! Advertise videos on ◦Social Media ◦Newsletters ◦Library homepage ◦Outreach emails

8. Opportunities & Challenges Opportunities ◦Builds comradery ◦Increases understanding ◦Personalizes the Library Challenges ◦Time ◦Creativity ◦Updating content

9. Questions? Bryan Hull ◦bryan.hull@utah.edubryan.hull@utah.edu Erin Wimmer ◦erin.wimmer@utah.eduerin.wimmer@utah.edu

10. Data Visualization Using Tableau Monica Rogers, MLIS Division Head, Reference and User Support Services Health Sciences Library and Informatics Center, University of New Mexico MRogers3@salud.unm.edu

11. What? Why?  Breathe life into annual reports  Give perspective / context  Gain NEW insights! How?  Tableau Public  FREE  Publish to website  Interactive visualizations!  Exploration – helps find the story the data is telling  Explanation – tells a story to audience  Charts  Graphs  Diagrams  Maps  ETC!!!

12. Chart from Digital Inspiration http://goo.gl/wrCJWW

13. National Center for Health Statistics Data Visualization Gallery http://blogs.cdc.gov/nchs-data-visualization/

14.  Interactive when published to webpage!  Harder to read without interactive functions  Can share and download visualizations  ASK WHY!!!  What is this visualization telling me?  What is it NOT telling me???  Why might this be?

19. More depth to the data!

20. Different perspective

21. My Story: BHIC! http://nnlm.gov/bhic/

22. What questions do you have? Thank you!! Monica Rogers MRogers3@salud.unm.edu

23. It’s Who You Know: Building And Maintaining A Personal Network Lisa K. Traditi, MLS, AHIP Symposium Of Sages: Do-able Solutions For Marketing Your Library Services And Reaching Your Stakeholders Friday, Oct. 9, 2015 MCMLA Virtual Connections

24. NETWORKING It’s not a dirty word. Image from http://idealleaders.com/ http://idealleaders.com/

25. Who is missing? Who is in your network? Who is missing? ? You

26. Tell me about your latest project? Let me introduce you to Joan, she’s been working on a data management plan, too. I bet you could swap stories! …So, what’s been keeping you up at night? Image: https://generalassemb.ly/education/networking-20-mastering-networking-events

27. Comments. Questions? Lisa K. Traditi, MLS, AHIP 303.724.2141 | lisa.traditi@ucdenver.edulisa.traditi@ucdenver.edu