1. The “Right” Answer is Key to Analytical Problem Solving One “ right ” answer Convergent thinking Step x step process Use a Formula

2. Land Problem 4 plots Same size Same shape 2 2 2 2 4 4

3. Land Problem

5. Pool

6. Land Problem Pool

7. Land Problem Pool

8. Land Problem Pool ?

9. No “Wrong” Answers is Key to Creative Problem Solving Infinite “Right” Answers Divergent Thinking “Random” Process Intuition or Gut Feel

10. Box? There Is No Box! 4 straight lines Connect all 9 dots No retracing/ backtracking No lifting pencil/pen

11. Box? There Is No Box! 4 straight lines Connect all 9 dots No retracing/ backtracking No lifting pencil/pen

12. The Experts Aren’t So Smart “ The phonograph … is not of any commercial value ” – Thomas Edison (1880)

13. The Experts Aren’t So Smart “ Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible. ” – Simon Newcomb noted astronomer (1902)

14. The Experts Aren’t So Smart “ Sensible and responsible women do not want to vote. ” – Grover Cleveland (1905)

15. The Experts Aren’t So Smart “ Who the hell wants to hear actors talk? ” Harry Warner (1927)

16. The Experts Aren’t So Smart “ I think there is a world market for about five computers. ” – Thomas Watson (IBM Chairman – 1943)

17. The Experts Aren’t So Smart “ There is no reason for any individual to have a computer in their home. ” – Ken Olsen (DEC President – 1977)

18. So You Think You Can Add 1,000

19. So You Think You Can Add 1,000 +40

20. So You Think You Can Add 1,000 +40 +1,000

21. So You Think You Can Add 1,000 +40 +1,000 +30

22. So You Think You Can Add 1,000 +40 +1,000 +30 +1,000

23. So You Think You Can Add 1,000 +40 +1,000 +30 +1,000 +20

24. So You Think You Can Add 1,000 +40 +1,000 +30 +1,000 +20 +1,000

25. So You Think You Can Add 1,000 +40 +1,000 +30 +1,000 +20 +1,000 +10

26. So You Think You Can Add 1,000 +40 +1,000 +30 +1,000 +20 +1,000 +10 = 5,000 4,090 +10 ?!

27. Thinking Inside the Box 1 “ right ” answer Assumptions Conditioning, habits Reptilian response Pygmalion effect Fear

28. Set directions for your road to creativity Defer judgment Quantity = Quality Put it out there Use existing ideas Use a Facilitator 28

29. State your challenge by starting with HMW 29

30. 1.Business/Profit Model 2.Network 3.Structure 4.Process 5.Product Performance 6.Product System 7.Service 8.Channel 9.Brand 10.Customer Engagement Ten Types of Innovation in Business

31. Business/Profit Model How you make money. Ten Types of Innovation in Business Innovative profit models find a fresh way to convert a firm’s offerings and other sources of value into cash.

32. Network How you connect with others to create value. Ten Types of Innovation in Business Network innovations provide a way for firms to take advantage of other companies’ processes, technologies, offerings, channels, and brands —pretty much any and every component of a business.

33. Structure How you organize and align your talent and assets. Ten Types of Innovation in Business Structure innovations are focused on organizing company assets — hard, human, or intangible — I n unique ways that create value.

34. Process How you use signature or superior methods to do your work. Ten Types of Innovation in Business Process innovations often form the core competency of an enterprise, and may include patented or proprietary approaches that yield advantage for years or even decades.

35. Product Performance How you develop distinguishing features and functionality. Ten Types of Innovation in Business Product Performance innovations address the value, features, and quality of a company’s offering. This type of innovation involves both entirely new products as well as updates and line extensions that add substantial value.

36. Product System How you create complementary products and services. Ten Types of Innovation in Business Product System innovations are rooted in how individual products and services connect or bundle together to create a robust and scalable system.

37. Service How you support and amplify the value of your offerings. Ten Types of Innovation in Business Service innovations ensure and enhance the utility, performance, and apparent value of an offering.

38. Channel How you deliver your offerings to customers and users. Ten Types of Innovation in Business Channel innovations encompass all the ways that you connect your company’s offerings with your customers and users.

39. Brand How you represent your offerings and business. Ten Types of Innovation in Business Brand innovations help to ensure that customers and users recognize, remember, and prefer your offerings to those of competitors or substitutes.

40. Customer Engagement How you foster compelling interactions. Ten Types of Innovation in Business Customer Engagement innovations are all about understanding the deep-seated aspirations of customers and users, and using those insights to develop meaningful connections between them and your company.