1. routesonline.com Routes: The Story “World Routes is the place where airlines and airports decide where you and I fly” Richard Quest CNN

2. routesonline.com The Routes Story 1995  Forum with 65 delegates, Cannes 2014  6 Routes events spanning the globe  7,000 delegates  15,000 pre-scheduled meetings  Winner PPA Networking Event of the Year

3. routesonline.com Today’s Agenda Aviation Route Development Routes proposition & delegate experience Lessons for the events sector?

4. routesonline.com What is Route Development?  Airports and airlines working together to develop air services connecting destinations  New air routes, new operating airlines, additional frequencies and increased aircraft capacity  Retention of business is as much a priority as securing growth  Tourism and other economic development agencies are key stakeholders “The non-gaming economic impact of one British Airways flight from London to Las Vegas is currently $91 million annually. This flight was the result of opportunities realised at Routes…” Cathy Tull Senior Vice President Marketing Las Vegas Convention and Visitors Authority (LVCVA)

5. routesonline.com What is Route Development? Airports Tourism Authority SELLERS BUYERS Airlines

6. routesonline.com The Routes Portfolio

7. routesonline.com World Routes  UBM Top 20 event  Berlin, Abu Dhabi, Las Vegas, Durban, Chengdu, Barcelona Chicago 2014  3,100 delegates from 109 countries  800 airports, 300 airlines and 140 tourism authorities represented  Over 7,000 pre-scheduled meetings: further 7,000 scheduled on-site  380 meeting tables  6,000 net sqm exhibition – 140 exhibitors  2 day Strategy Summit

8. routesonline.com Routes Event Format  Pre-scheduled 20 minute face-to-face meetings between airports and airlines  Additional meetings scheduled on site  Airlines are the guests (hosted): airports/destinations are paying customers  Dedicated team delivering airline delegates  All events peripatetic and hosted  Entertaining VIP and social programmes  Arrivals, transfers and inter-event transport  Conference programme and ‘briefings’  Growing exhibition or ‘Networking Village’  Every component designed to facilitate networking

9. routesonline.com The Delegate Experience

10. routesonline.com The Delegate Experience

11. routesonline.com The Delegate Experience

12. routesonline.com The Delegate Experience

13. routesonline.com The Delegate Experience

14. routesonline.com The Delegate Experience

15. routesonline.com Why does it work?  Face-to-face meetings at the heart of proposition from launch  It’s efficient for buyers  Global nature of sector  Industry has a binary dynamic  Year round need for delegates – it’s their job!  Niche market; circa 2,000 airports and 1,000 airlines  Hosted model makes immersive delegate experience commercially viable “I can do two years travelling in two days” Richard Bodin CCO Fastjet

16. routesonline.com Can the model translate?  Limited success to date  Meeting scheduling technology and processes transferable  Challenge convincing buyers to engage  Few sectors attract hosts  Challenge in backward engineering existing events – ‘bolt-on’  However increasing recognition of importance of networking/knowledge sharing suggests future opportunities