1. What Shall I Choose? Activities by Mary Erickson, Ph.D., with Arizona art teacher Leanne Smith Cars and Guitars Tempe Center for the Arts July 10-Oct. 16, 2010 Beginner’s Version

2. Some designers create useful products that people will like and want to use. They design very large things, like trains and cars, and much smaller things, like cups and pens.

3. These ads were all designed to influence people to attend events at the Tempe Center for the Arts.

4. Designers arrange elements to encourage people to look at one or two places first. A place that draws your attention is called a focal point.

5. What do you see first in this ad? The white cloth? Or maybe the title on the gold band?

6. When two sides of a design mirror each other- the design has bilateral symmetry.

7. “Bilateral” means two sides. Imagine a line dividing this clock right down the middle. What elements can you find repeated on both sides of that imaginary center line?

8. People are comfortable with bilateral symmetry because that is how our own faces and bodies are put together. What is the same on both sides of this boy’s face and body?

9. Designers use both formal and informal balance. Formal balance means that the same (or nearly the same) elements are repeated in the design. Another word for formal balance is symmetry. What elements are repeated in this design?

10. Designers use several kinds of formal balance. Bilateral Symmetry (Repeated on two sides) Quadrilateral Symmetry (Repeated in four quarters) Radial Symmetry (Repeated around a center point)

11. The four quarters of this design mirror each other. It has quadrilateral symmetry.

12. This window has radial symmetry. The windows radiate out from one central point like the petals of a flower.

13. Designers can balance elements in an unpredictable way, so you do not know what will be placed where. But the design can still seem balanced. This is called informal balance. Another word for informal balance is asymmetry.

14. This flyer has asymmetrical balance. The lines and logo on the right side balance the large image framed by gray on the left.

15. Which design is the best example of each kind of balance? Bilateral Quadrilateral Radial Asymmetrical

16. BilateralQuadrilateral RadialAsymmetrical

17. Can you see an example of asymmetrical balance in this poster? Photo courtesy of Fender® Musical Instruments. Fender® Musical Instruments’ designers use symmetry tools to add appeal to advertisement images that grab viewers attention about what they are selling.

18. Look at the concert date to see the asymmetrical balance. Photo courtesy of Fender® Musical Instruments.

19. The simple bilateral symmetry of this image from Fender® Musical Instruments helps the viewer to know that the guitar in the foreground is the focal point. FENDER®, BLUES JUNIOR™, and BLUES DELUXE™ are trademarks of Fender Musical Instruments Corporation and used herein with express written permission. All rights reserved.

20. Thank you to Fender ® Musical Instruments www.fender.com Images from Fender ® were used as inspiration for this project. Use of these images was strictly for educational purposes.