1. Ethnic Multicultural Media Academy

2. EMMA Background EMMA is a cultural awards ceremony highlighting multicultural achievement within the media industry for society’s growth in the 21st Century. The awards are neither racially nor industry based, hence it’s uniqueness, working alongside the UN towards our ‘metropolitan’ and ‘cosmopolitan’ cultural / urban development. The EMMA Awards are open to anyone regardless of race, creed or colour, who acknowledges the diverse, social multicultural ability within their professional accomplishments.

3. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv Emma Awards October 2010 Royal Albert Hall, Kensington Gore, London SW7

4. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA Icons

5. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA Icons

6. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA Icons

7. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv First hosted at the Dorchester Hotel, May 1998 Televised by both Carlton TV and BBC TWO Values celebrated Excellence, Achievement, Humanity, Intelligence, Professionalism and Multiculturalism within a metropolitan and cosmopolitan society. EMMA History

8. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv Sir Trevor McDonald OBE Jonathan Dimbleby Dame Anita Roddick OBE Lord Oueseley Sir G.K Noon MBE Lord Desai EMMA Patrons

9. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv The Evolution of EMMA Website Initially launched to support the awards, the website has become an essential nucleus of multicultural information, as well as a core and researched site relating to all EMMA initiatives worldwide. EMMA Community Supporting the grass roots community via education, arts and entertainment through the following: EMMA Festival –over 500 events around the country Culture Jungle - Activities specifically carried out for a youth audience in schools and colleges.

10. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA Achievements The EMMA Awards achieves millions of television viewers domestically on UK terrestrial television, as well as unknown worldwide viewers through digital television re-broadcast. The EMMA Awards has many well-known celebrities, leading politicians, Ambassadors and Senior Diplomats attending from over 50 Embassies across the world, who endorse and represent the philosophy of EMMA.

11. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA Tributes and Supports I would like to say to the patrons and people in EMMA that they are doing a wonderful job of cementing solidarity with the people of South Africa. This solidarity has over many years brought the people of Britain and South Africa closer together. When we see Doreen Lawrence, we recognise our collective pain and our determination to stamp out racism wherever we find it. I thank you all once again for your support and solidarity with the people of South Africa and on my own behalf I thank you for this award. I hope that my receipt of this award will in a small way add value to the work that EMMA is doing in promoting cultural diversity and co-operation. Thank you for honouring me the Ethnic Multicultural Media Award for Lifetime Achievement. It is an award I share with all ethnic communities, who have striven to surpass their obstacles and achieve their dreams. As in the United States, Britain is lucky to draw from the talents of a community rich in ethnic diversity. The vital cultural contributions by people of African, Asian, West Indian and Middle Eastern descent are integral to the progress of British culture and business at large.

12. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA Tributes and Supports The recognition of achievement and talent of ethnic multicultural professionals in the media industry has long been overdue and I commend the organizers of the Ethnic Multicultural Media Awards (EMMA) for their initiative in this area. This EMMA Lifetime Achievement Award is an institution in itself. The Achievement Award has been won by my hero Nelson Mandela, by Muhammad Ali, by Maya Angelou, by Ray Charles, by Stevie Wonder, by Lord Attenborough, it’s an Award now so prestigious and so valued that all of these great men and women have travelled here to receive their presentation in person and to speak to us.

13. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv As I am sure you know, my predecessor Michael Howard was a strong supporter of EMMA, and I look forward to working with you too. EMMA Tributes and Supports I would like to say how much I admire all that you have achieved through EMMA to promote positive images of multi-culturalism. If EMMA (Ethnic Multicultural Media Awards) did not exist then someone would have had to create something else to promote the recognition of talented individuals within the ethnic minority communities in the UK.

14. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA Tributes and Supports Congratulations on a splendidly organised event. Many people I have spoken to have commended the event and its aims. EMMA has achieved a high professional rating in its first year, which augers well for the future. Thank you for inviting me to the EMMA Awards. I thoroughly enjoyed the event and was grateful for the opportunity to participate in the Awards Ceremony. The EMMA Awards were established because representation of ethnic communities in the media matters. They were established at a time when ethnic minorities were not completely absent as in the past but when we were just beginning to see more of us in the business.

15. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv EMMA AWARDS CATEGORIES MUSIC - Best British Music Act/Production - Best International Music Act/Production - Best World Music Act T.V - Best T.V Entertainment Production - Best T.V Actress - Best T.V Actor - Best T.V Documentary FILM - Best Production - Best Actress - Best Actor

16. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv ARTS & ENTS - Best Book - Best Play - Best Comedy PUBLIC FIGURE - Public Figure of the Year - Media Personality of the Year - Sports Personality of the Year LIFETIME ACHIEVEMENT AWARD & LEGEND AWARD EMMA AWARDS CATEGORIES

17. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv Previous Winners - Muhammed Ali (1999) - Nelson Mandela (2000) - Lord Attenborough (2001) - Maya Angelou & Ray Charles (2002) - Stevie Wonder (2003) - Sir Bill Morris (2004) Lifetime Achievement Winners

18. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv Previous Winners - Mohandas Karamchand Gandhi (Muhatama) (2002) Received by his grandson - Tushar Gandhi - Dr Martin Luther King Jnr. (2003) Received by his daughter – Yolanda King - Bruce Lee (2004) Received by daughter Shannon Lee Legend Awards (received by direct descendants)

19. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv SPONSORSHIP INFORMATION Sponsorship Categories

20. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv You and EMMA - For EMMA - You are a blue chip brand - Multicultural in your outlook - With stature in the US - For You - Like minded values - Association with an international media market brand - Visible demonstration of your multicultural beliefs - Influencing key opinion forming audiences i.e: ambassadors - Media recognition of your community sponsorship The Ideal Partnership - Why?

21. EMMA Media Ltd, 67-69 Whitfield Street, London W1T 4HF. Tel: 020 7646 1233. Fax: 020 7636 1255. Email: mail@emma.tvmail@emma.tv THANK YOU! For further information about The EMMA Awards and our history, please visit our website. www.emma.tv EMMA Media Ltd 67-69 Whitfield Street London W1T 4HF Tel. 020 7636 1233 Fax. 020 7636 1255 Contact: Bobby Syed E-mail: mail@emma.tv