1. OME Logo Redesign New Logos for OME, OMERO, Bio-Formats, and Scifio

2. Agenda  Discuss design decisions leading to the creation of the new logos  Present the new logos to the team  Obtain feedback

3. Purpose of the Logo Redesign  Goals for redesigning logos for OME, OMERO, Bio-Formats and Scifio:  Professional, updated look  Unique brand establishment  Practical, simple in form  Communicate the branding message  Visually tie the product names to each other  Ties to the idea of collaboration

4. OME Branding Message  Collaborative effort, open-source  Leader in the effort to develop tools to support data management for biological light microscopy

5. Parts of a Logo  1) Icon  Visual graphic  2) Text  Typeface, font  Company/product name; sometimes a tagline  3) Color Palette  adds uniqueness and evokes mood  In most cases, a logo should be effective w/o color (print, placement against different colored backgrounds)

6. Parts of a Logo (illustrated)

8. OME Icon Conceptualization  A shape that complements its name  “O” for Open, open source  Ties OME to to its commercial arm  Circles  Pros: clean, simple in form  Downside: bland, boring

9. OME Icon Conceptualization (continued)  Hexagon = the new circle

10. OME Icon Conceptualization (continued)

11. Font Selection  Base font called ‘Montserrat’, free on Google API fonts  Slight modification in kerning (space between characters)  Sans serif font, better for smaller sizes  Clean, sleek, O complements circles in the icon

12. Color Palette  Took existing logo’s color scheme of red, green, and blue  Red: color of fire and blood, associated with energy, determination  Green: color of nature; symbolizes growth, harmony  Blue: color of sky/sea; associated with depth and stability (constant); symbolizes trust  Navy blue: sophistication, professionalism  Overall palette of boldness, leadership, collaboration

13. New OME Logo

14. Tying All the Logos Together  How do we tie OMERO, Bio-Formats, and Scifio to OME?  All names have the letter O  Tie the O across the product names visually by using  Same font  Same color

15. Tying All the Logos Together (continued)  Continue the hexagon theme for the icons  Continue the color scheme throughout

16. New OMERO Logo

17. New Bio-Formats Logo

18. New Scifio Logo

19. New Logos (set 1)

20. New Logos (set 2)

21. Thoughts? Comments?  Your feedback:  Do you think OMERO will be confused with OME if the same colors in the O, M, and E are used?  Do you prefer the icons for Bio-Formats and Scifio with or without hexagons?  Your thoughts, comments?