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Communication strategy & CV preparation YOU INC..

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Presentation on theme: "Communication strategy & CV preparation YOU INC.."— Presentation transcript:

1 Communication strategy & CV preparation YOU INC.

2 Understanding the job market Less than half of all jobs are filled by advertising

3 Job market avenues Advertised jobs Agencies Direct approach Networking Personal contacts – friends, family etc.

4 Communication strategy Presents an overall message to your target market. Includes: Professional objective Communication strategy Target market

5 Professional objective A statement that describes the kind of work that you want to do. Is based on your skills, interests and values, & Distinguishes you in the market place.

6 Communication strategy A well crafted statement of what you have to offer, Your message to the marketplace, Your positioning statement, Presents you & your skills in a format that hiring managers can relate to, & Distinguishes you from your competitors.

7 Capsule profile – 1-2 minutes Profession – who/what you are Expertise Your unique strengths What you are looking for Why you are there!

8 Target market Describes where you want to work, Lists organisations that may fit with your objective, & Defines the types of organisations in which you want to invest the most search time.

9 Purpose of your resume Introduces you to the organisation Presents your background Shows major accomplishments /achievements Emphasises your strengths A way to direct the interview

10 Your resume There is no such thing as a perfect resume The ‘best’ resume is your resume Resumes don’t get jobs, people get jobs.

11 Your Resume Must Be: ccurate ogical elevant oncise A L C R

12 Critically evaluate Is it really me? Is it someone that I would hire? Does it highlight my skills/achievements? Does it support my professional objective? ?

13 Sell benefits not features Achievements illustrate skills & future potential for problem solving. Quantifiable achievements give you; A greater awareness of your professional profile A clear understanding of the specific area in which you possess the expertise An in depth review of your abilities based on specific information. CONTRIBUTION, IMPACT & SKILL RATHER THAN TITLES & JOB DESCRIPTIONS!

14 Ask yourself the following questions: Did you: Take the initiative in meeting any problems, opportunities or challenges that you recognised? Create or design a new programme, procedure, plan, service or product? Develop something? Prepare any original studies or documents? Make or participate in any technical contribution?

15 Luck is the crossroads of opportunity & preparation Luck! Preparation Opportunity Chance favours the prepared mind! Louis Pastor


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