1. ONLINE ENGAGEMENT Trends, Strategies, Tactics, Tips and Tools 11/18/15DAVE MARCACCI | dave.marcacci@blackbaud.com

2. Blackbaud Customers COMMUNICATE Billions of emails delivered 3.1 3.8 4.3 4.5 5.3 6.3 7.6 RAISE MONEY ONLINE Billions of dollars raised 0.8 0.9 1.3 1.4 1.5 1.8 INFLUENCE Millions of advocacy calls to action 12.9 25.7 38.7 41.6 45.7 51.8 56.2

3. Profound changes are happening all around us. Generational changes and massive technology shifts have reshaped the social, business, personal engagement landscape.

6. The new market demands convenience and immediacy

12. 86% use the internet mostly for email 57% want to see impact of their donation 47% gave through websites 60% give an average $481 per year across 3.3 charities 50% share information about charities they support on facebook Source: The Next Generation of American GivingThe Next Generation of American Giving

13. 86% use the internet mostly for email 49% want to see the impact of their donation 40% gave through websites 59% give an average of $732 per year across 3.9 charities 38% share information about charities they support on facebook Source: The Next Generation of American GivingThe Next Generation of American Giving

14. $335 BILLION Donated to charitable causes in 2013 Source: Giving USA

15. 8.8% Of all online giving in US went to faith-based organizations Source: Blackbaud

16. 2.1% Growth in overall fundraising in 2014 Source: Blackbaud – 2014 Charitable Giving Report

17. 8.9% Growth in online fundraising in 2014 Source: Blackbaud – 2014 Charitable Giving Report

19. Source: U.S. Department of Commerce, Blackbaud 19

20. WEBSITE. EMAIL MARKETING. SOCIAL MEDIA. Top three channels of fundraising as rated by nonprofits Source: DMA

21. $612 Raised for every 1,000 website visitors Source: M+R, NTEN

22. 3% - 5% Percentage of Christians who give 10% of their income Source: The Stewards Journey

23. 2% - 3% Percent of net income of donated by US Christians specifically to Christian causes Source: The Stewards Journey

24. 49% Churches reported being behind budget Source: Church Giving Survey

25. 48% Churches have cash reserves less than $25k Source: Church Giving Survey

26. WHY WON’T THEY GIVE MORE? Church leaders don’t ask because: Source: Successful Church Giving - They are afraid to ask - They’re not sure the prospective donor will give - They think the timing is wrong to ask - They’re not sure of their cause - Other priorities - Talking about money is uncomfortable

27. TOP FACTORS THAT HAVE DIRECT CORRELATION TO EXCEEDING BUDGET Provide an Online Giving Option Offer a Giving Kiosk Offer Automatic / Recurring Donations Source: Successful Church Giving

28. TOP FACTORS THAT HAVE DIRECT CORRELATION TO EXCEEDING BUDGET Provide an Online Giving Option Offer a Giving Kiosk Offer Automatic / Recurring Donations Source: Successful Church Giving DYNAMIC EMAIL MARKETING

29. TOP FACTORS THAT HAVE DIRECT CORRELATION TO EXCEEDING BUDGET Provide an Online Giving Option Offer a Giving Kiosk Offer Automatic / Recurring Donations Source: Successful Church Giving 38% do not offer this 89% do not offer this 31% do not offer this

30. 52% Of your email housefile is usable Source: Blackbaud

31. 7% Growth in email housefile for faith-based orgs Source: Blackbaud

32. $17.75 Average revenue per email address Source: Blackbaud

33. $153.05 First online donation average Source: Blackbaud

34. $89.26 Repeat donation average Source: Blackbaud

36. 9.5% OF ALL U.S. ONLINE DONATIONS COME FROM MOBILE DEVICES

37. WEBSITE RESPONSIVENESS

38. Approach to Supporter Engagement Keys to Effective Execution: 1.Build on every conversation 2.Create a fully integrated constituent experience 3.Get the most from each channel 4.Data-driven strategies for treatment based on the audience

39. Blackbaud Confidential39 Welcome series Luminate Online Marketing $ $ $ Point solutions $ $ Email Donation Form Event $ REQUEST Newsletter Surveys Smart eMarketing

40. TOOLS TO ASSIST CROWD FUNDING WEBSITE DESIGN SMART DONATION FORMS & GIFT PROCESSING WEALTH ANALYTICS DATA ENRICHMENT & SEGMENTATION NON PROFIT INTELLIGENCE x2 EMAIL CAPTURE AUTOMATED PERSONALIZED EMAIL CAMPAIGNS DYNAMIC PERSONALIZED CONTENT FINANCIAL AND ACCOUNTING SOLUTIONS PEER TO PEER MOBILE OPTIMIZATION

41. Thank you QUESTIONS?

42. USING ONLINE CONDITIONAL CONTENT TO SHEPARD Prep for First Communion Campaign Gift ideas H.S. Marketing Events Open house invites High School event invites Offer Congratulations Pre-K Marketing Campaign Catholic School Benefits School Tours Financial Aid Baptismal Request - Capture Email Parents God Parents Grandparents Post-baptism Drip Education Campaigns 1 Month 1 Year 18 Month 24 Month Reminder of importance of Penance Reminder of importance of Confirmation Confirmation Congratulations Capture Confirmation Sponsor Email