1. Parking as a Career Choice The Evolution of a Profession

2. Parking as a Career Choice Everyone has a story... How did you “back into parking?” We each brought valuable expertise and experiences from our prior work environments that made a positive contribution to the development of the profession of parking management. Human Resources Facilities Management Planning Construction Management Guest Services Cashiering Architecture/Design/Engineering Security/Public Safety Public Administration Transportation/Shuttles Maintenance Events

3. Parking as a Career Choice Working your way up the ladder. Many of us started in a parking operation and worked our way up in the organization. You don’t necessarily have to bring parking experience with you. What you do need is: Diligence Hard Work Creativity Sense of Humor Good Communications Skills and A Desire to Excel!

4. Developing a Plan What do you want to do? Identify a career path. Network with other professionals both inside and outside the industry. Work with a Mentor. Develop your skills: Education/On the Job Show what you can do and be consistent. Always ask yourself: What can I do to add value? Parking as a Career Choice

5. Parking Operates in Diverse Environments Airports Casinos Consulting Downtown Organizations Hospitals/Medical Centers Large Corporations Municipalities Special Events Resorts Theme Parks Universities

6. Parking as a Career Choice There has been a dramatic increase in the recognition of parking as a profession and thus the acceptance of the concept of a "parking professional“. Technology has become a core element of our industry. The really competent parking professional must be well-versed in accounting, general management, economic development, computer applications, statistics, marketing, facilities maintenance, public relations, risk management, contract law, labor law, and (sometimes, parenting skills).

7. Parking as a Career Choice Specialties Within Parking Parking Enforcement Maintenance Cashiering Financial Valet Operations Events Transportation Shuttle Programs Bus System Mgmt. Trans. Demand Mgmt. Commuter Options Travel Reduction Limos/Taxis Security Physical Security Crime Prevention Planning Marketing Web Pages Automation

8. Parking as a Career Choice Complex Challenges Political Challenges Diverse Customer Groups Community Education Staff Training & Development Selecting & Implementing New Technology Planning & System Development Organizational Development Marketing & Branding Financial Management Economic Development Public Relations

9. Parking as a Career Choice Greater Possibility of Advancement Parking is: A specialized area of expertise An profession where there is less competition An important specialty area The ability to make important contributions Be an important part of a larger team

10. Parking as a Career Choice Career Choice Options Interesting career choice options within the field University Parking Management Municipal Parking Management Healthcare Parking Management Airport Parking Management Private Sector Parking Management Events Management Technology/Sales Parking/Transportation Planning Downtown Management Parking Consulting

11. Parking as a Career Choice Longevity of Career Professionals Parking professionals tend to stay parking professionals Why? Data Source: International Parking Institute, Benchmarking The Parking Profession, 2004 Salary ranges represent Hospital, Municipal, College/University, and Airport operations

12. Parking as a Career Choice Better Than Average Salary Potential POSITION Salary Range (Low) Salary Range (High) Chief Administrators$67,470$73,913 Assistant Administrators$41,680$58,792 Enforcement Directors$39,145$53,968 Information Tech / MIS$35,991$54,314 Facility Managers$44,069$50,977 Office Managers$37,663$41,351 Supervisors$30,665$40,012 Data Source: International Parking Institute, Benchmarking The Parking Profession, 2004 Salary ranges represent Hospital, Municipal, College/University, and Airport operations

13. Parking as a Career Choice Better Than Average Salary Potential Salary Ranges by Type of Operation Data Source: International Parking Institute, Benchmarking The Parking Profession, 2004 Salary ranges represent Hospital, Municipal, College/University, and Airport operations

14. Parking as a Career Choice Professional Parking Certifications Certified Administrator of Public Parking - CAPP (International Parking Institute) Certified Parking Professional – CPP (formerly CPFM - National Parking Association) Canadian Certified Parking Facility Manager Equipment Certifications Meters Pay by Space Gate Access Equipment Parking Data Management

15. Parking as a Career Choice Degree Program? As the next generation of Parking Professionals what can you do to help in creating college level curriculum tailored for your field? As part of an existing Public Administration program?

16. Parking as a Career Choice Parking Consulting Engineering Studies Supply/Demand Analysis Functional Design/Site Assessment Shared Parking Analysis Operations Consulting Revenue Control/Auditing Customer Service Training Revenue Enhancement Management Assessments Technology Assessments Strategic Planning Marketing and Branding Best Practice Reviews Organizational Analysis

17. Parking as a Career Choice Personal Stories - # 1 Mike Robertson Began parking career as an Assistant Manager at the James Center in Richmond, VA (1997) Promoted to Project Manager (1997) Moved to Baltimore as Operations Manager (2004) Promoted to General Manager (2005) – 65 locations and 300 employees Hired by Carl Walker as Studies and Operations Consultant (2008)

18. Parking as a Career Choice How you can get more involved? National Associations International Parking Institute National Parking Association National Valet Parking Association Regional Associations Texas Parking Association Southwest Parking Association California Public Parking Association Related Associations

19. Parking as a Career Choice Question: What if the defining characteristic of next generation of Parking Professionals was the fact that they are the first generation to “choose parking”? PARKING The Next Generation To Boldly Park In a Way That No One Has Parked Before

20. Parking as a Career Choice If you are currently working in parking and thinking: “this is an OK job until something better comes along” – we invite you to consider the advantages of Parking as a Career Choice.

21. Parking as a Career Choice And remember – Parking is one thing that really NEEDS management!

22. Oh Yeah, And there’s never dull moment! Parking as a Career Choice

23. And finally, You will always get treated with respect! Ok, I admit it. This may be a little optimistic. “Make way !! A Parking Professional is coming through!”

24. Parking as a Career Choice Thank You! Discussion