1. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Key Lessons

2. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved The Strategy Process Right External System Future Picture Right Internal System Previous External Entertainment System Previous Internal Disney System TIME Old Picture Design the Future Target for Success Campaign to Win Finish with Finesse

3. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Key Lessons 1 Keep Strategy Simple, Communicable, and Understandable Go After Control Points (Centers of Gravity) Vice Terrain Have A Diverse, Balanced Planning Team Avoid Self Deception –(Axiomatic vs Articulated) Understand Competitive Environment

4. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Key Lessons 2 Make Plan Flexible Enough To Accommodate Change Have Clear Grand Strategy Objectives and Make Sure They Are Understood At All Levels Evaluate The “System” At The Highest Possible Level To Avoid Missing Opportunities Use A Red Team Understand Whether You Are Doing A Direct or Indirect Attack Find and Maintain Reserves

5. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Key Lessons 3 Understand What “Competition Case” Confronts You Necessary To Exploit Successes If You Are A Small Power, Don’t Play A Big Power Game –Doesn’t Mean You Can’t Fight Goliath, But You Can’t Fight Mano a`Mano Management Needs To Work At The Grand Strategic And Strategic Level, Vice At Tactical Level Where We Normally Work Create Situation, Impose Your Plan On The “Enemy,” Then Exploit It

6. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Key Lessons 4 Use Parallel Attack And Do It Fast Identify The Key Force—Don’t Give Everyone Fair Share Focus On Objectives, Ignore The Irrelevant Plan For Success Always Fight Asymmetrically

7. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Key Lessons 5 You Can And Must Choose Your Enemies Carefully When In Doubt, Attack! Only Offense Changes An Environment Better Troops Won’t Make Up For A Mediocre Plan Tie Measurement To Objectives, Not Inputs

8. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Key Lessons 6 Communicate Three Levels Down Axiomatic Normally Overwhelms Articulated Strategies Good Strategy Accommodates A Multitude of Tactical Failures Make Sure Lowest Levels Know Grand Strategy Lest Good Tactical Decisions Become Counterproductive Think Like An Architect, Not Like A Bricklayer! In Management? Strategy Is Your Day Job! Be Unyieldingly Flexible

9. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Key Lessons Insights and Discussion