1. BullGuard Identity Protection September 2013

2. Compatible with ANY device and ANY O/S  Identity Protection – allows users to monitor their sensitive personal information and if compromised take appropriate action.  Social Media Protection– allows a parent to monitor the child's behaviour on Facebook and spot out of scope friends early on.  No application to install or manage – everything is done online from the BullGuard My Account portal. Set & forget

3. Identity Protection  Cloud based login to the My Account section of the website where details to be monitored can be added and alerts displayed  Users can add personal information to be monitored, edit already present information or review alerts  Alerts are sent via email and SMS when your personal identity information is compromised Receive real time SMS alerts

4. Identity Protection  Access to Identity Protection is restricted by a password that the user will create on activating the service – this is in addition to their BullGuard password  All sensitive information is ring-fenced by Experian and nothing is stored on BullGuard servers

5. Social Media Protection Helps parents monitor how their children are using Facebook  Red-flag word monitoring  Identifies “friends” if potential predators  Real time notifications when new friends are added  Content analysis – posts/messages, photos and links for inappropriate content or behavior  Friends statistics to identify out of scope friends or spammers  Requires child to allow access to their the application to their parents  Enables a parent to “allow’ - monitor and control responsible use of Facebook if their child is under peer group pressure to join  Can monitor multiple child accounts from a single BullGuard user  Appeals to the socially aware parent who also understands the benefits of Identity Protection  Alerts are sent to parent/guardian by email and through BullGuard MyAccount

6. Social Media Protection  Non-intrusive, passive monitoring service  Monitoring and install is not ‘visible’ to the child’s friends  Service is 100% hosted by BullGuard  BullGuard application is integrated within Facebook and the user is required to allow it access to the targeted Facebook account

7. Service availability  Device compatibility: Web based service, no installation required. Product only requires an Internet connection and a browser (PC, Mac, iPad, iPhone, Android, Windows etc…)  Territory coverage: US, UK, DK, FR, DE, Ireland  Monthly / yearly recurrent subscriptions from the BullGuard Webshop  RRP - €39.99 / £34.99

8. Key Differentiators  A cost effective alternative to a fully fledged financial service – BullGuard does what it says….. Simply and effectively.  Cross-platform service  Unlimited amount of information can be monitored - covering the entire family  Mitigating the risks of exposing information while online  Pertinent, clear advice if personal details are flagged as compromised.  Forewarned is forearmed  Social Media Protection offers something useful for both parent and child  Spot troublemakers early on and protect the child against inappropriate content and behavior or against cyber bullying