1. Organizational Communications Brooke Noonan, Manager of Organizational Communications for Acme Widget

2. Organizational Communications

3. What is organizational communications? InteractionsRelationships DecisionsContracts InterpretationsAgreements MessagesNegotiations SymbolsImages Mere transmission of information inadequate to successfully accomplishing goals (Koschmann, 2012)

4. What is organizational communications? Type of OrganizationInternal Communication External Communication For-Profit Hierarchical-formal flow of information from higher level to lower level; directive Formal and focused on demonstrating to consumers benefits of purchasing products &/or services Non-Profit Combination of formal & informal methods Build awareness and demonstrate ability to make a difference with community support Voluntary Association Combination of formal & informal methods Formal and focused on accomplishing goal for certain purpose Corporation Reflects management style but typically hierarchical Reflects management style but often formal to reach stakeholders

5. What are the types of organizational communication in a business? Downward Communication Upward Communication Horizontal Communication (Boundless, 2015)

6. What are the functions of organizational communications in business? Motivation Control Interaction Providing Information Providing feedback (Joseph, 2015)

7. Why is transparency important? Transparency: “operating in such a way that an organization’s actions are visible to outsiders” (Boundless, 2015m, para.1) Disclosure Clarity Accuracy

8. What is the connection between targeted messaging strategies and corporate branding? Targeted messaging  Identify audience  Persuasion  Evoke response Corporate branding  Identity  Reputation  Recognition  Consumer loyalty

9. What is Integrated Marketing Communications? Utilizing different types of marketing, advertising, and sales tools with a goal of building a strong brand- consumer relationship Brand’s core image and messaging are reinforced Use of several communication channels to create brand awareness (Boundless, 2015)

10. How can organizational communications be used to shape Acme Widget’s brand? Training and Empowerment of employees Employee satisfaction and competence Superior service delivery Customer satisfaction Customer loyalty High sales and profit margins (Boundless, 2015)

11. What strategies can be used to build and/or maintain Acme Widget’s reputation? Be prepared Do the right thing Communicate quickly and accurately Follow up

12. Why is it useful to have a dedicated role for organizational communications at Acme Widget? Source of image: http://top-10-list.org/wp- content/uploads/2013/02/organizational-communication.jpg

13. References Boundless. “A Brief Definition of Business Ethics.” Organizational Communications. Boundless, 21 Jul. 2015a. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/ethics-in-organizational-communications-4/a- brief-definition-of-business-ethics-22-26/ Boundless. “A Brief Definition of Corporate Social Responsibility.” Organizational Communications. Boundless, 21 Jul. 2015b. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/ethics-in-organizational-communications-4/a- brief-definition-of-corporate-social-responsibility-23-1366 Boundless. “Differences in Messaging in For-Profit vs. Non-Profit Organizations.” Organizational Communications. Boundless, 21 Jul. 2015c. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/organizational-messaging-3/differences-in-messaging-in-for-profit-vs-non-profit- organizations-16-13357/ Boundless. “Downward Communication.” Organizational Communications. Boundless, 21 Jul. 2015d. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/downward-communication-8- 847/ Boundless. “Ethics in Organizational Communications.” Organizational Communications. Boundless, 21 Jul. 2015e. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/ethics-in-organizational-communications- 4/ethics-in-organizational-communications-25-13518 Boundless. “External Stakeholders.” Organizational Communications. Boundless, 21 Jul. 2015f. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/external-stakeholders-14-1889/

14. References Boundless. “Formal Communications.” Organizational Communications. Boundless, 21 Jul. 2015f. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/formal-communications-6-1371/ Boundless. “Handling Unfavorable Publicity.” Organizational Communications. Boundless, 21 Jul. 2015g. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/organizational-messaging-3/handling-unfavorable-publicity-21-8384 Boundless. “Horizontal Communication.” Organizational Communications. Boundless, 21 Jul. 2015h. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/horizontal-communication-10- 1879 Boundless. “Informal Communication.” Organizational Communications. Boundless, 21 Jul. 2015i. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/informal-communication-7- 10986 Boundless. “Internal Stakeholders.” Organizational Communications. Boundless, 21 Jul. 2015j. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/internal-stakeholders-13-7622 Boundless. “Introduction to Integrated Marketing Communications.” Organizational Communications. Boundless, 21 Jul. 2015k. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/organizational-messaging-3/introduction-to- integrated-marketing-communications-17-4061/

15. References Boundless. “Modern Trends in Social Responsibility.” Organizational Communications. Boundless, 21 Jul. 2015l. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/ethics-in-organizational-communications-4/modern-trends-in-social-responsibility- 24-3207/ Boundless. “Setting Transparency Norms.” Organizational Communications. Boundless, 21 Jul. 2015m. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/setting-transparency-norms-11- 7295/ Boundless. “Social Media Marketing Communications.” Organizational Communications. Boundless, 10 Oct. 2015n. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/organizational-messaging-3/social-media- marketing-communications-20-4111/ Boundless. “Types of Organizations.” Organizational Communications. Boundless, 21 Jul. 2015o. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/types-of-organizations-5-13354/ Boundless. “Types of Organizational Branding Deliverables.” Organizational Communications. Boundless, 21 Jul. 2015p. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/organizational-messaging-3/types-of-organizational- branding-deliverables-19-13358 Boundless. “Types of Organizational Messaging Deliverables.” Organizational Communications. Boundless, 21 Jul. 2015q. Retrieved 16 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/organizational-messaging-3/types-of-organizational- messaging-deliverables-15-13356/

16. References Boundless. “Types of Stakeholders.” Organizational Communications. Boundless, 14 Oct. 2015r. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/types-of-stakeholders-12- 13355/ Boundless. “Upward Communication.” Organizational Communications. Boundless, 21 Jul. 2015s. Retrieved 11 Nov. 2015 from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to- organizational-communications-1/introduction-to-organizational-communications-2/upward-communication-9-1551 Fox, C. (2013, May 7). 7 Steps to better communicating your brand’s story. Retrieved from http://www.prnewsonline.com/topics/pr-insiders/2013/05/07/7-steps-to-better-communicating-your-brands-story/ Joseph, C. (2015). What are the functions of communication in a business? Retrieved from http://smallbusiness.chron.com/functions-communication-business-130.html Koschmann, M. (2012, May 8). What is organizational Communication? [Video]. Retrieved from https://www.youtube.com/watch?v=e5oXygLGMuY&list=PLwNZqMBnwcdR_pVMFcpGlYdw19A6V9-Qc&index=1 Lim, S. (2010, July). Brand Communications: Inside out; through your people. Brandbank, Issue July 2010. Retrieved from http://www.scribd.com/doc/35452845/Brand-Communications-Inside-Out-Through-Your-People Singer, G. (2013, August 6). Brand Marketing vs. Brand Communications. Retrieved from http://www.economistgroup.com/leanback/channels/brand-marketing-vs-brand-communications/ Zalabak, P. (2014). Organizational Communication. In Fundamentals of organizational communication: Knowledge, sensitivity, skills, values (Ninth ed., pp. 1-23). Pearson.