1. SNAP for Farmers

2. What is SNAP Supplemental Nutrition Assistance Program Formerly the food stamp program http://www.nyfarmersmarket.com

3. Why accept SNAP? http://www.nyfarmersmarket.com Compliments the FMNP program with a wider range of eligible products 46 million Americans receive SNAP benefits NYS distributes over $5 Billion in SNAP benefits annually SNAP adds customers and sales to your farm!

4. What is Market Link™ http://www.nyfarmersmarket.com Complete technology solution for farmers and markets. Smartphone, card reader and blue-tooth connected printer Nationally negotiated rates with third party processor USDA support for operational fees Expedited applications

5. Eligibility Free Terminal Program Direct marketing farmer Participating in at least one market that is not already SNAP authorizedOR Farmers market not currently accepting SNAP or without functioning equipment Eligible for Support from NYS program: Direct marketing farmer Farmers Market CSA Mobile Market

6. Free Terminal Program: Fees & Commitments Year 1Year 2Year 3 Year 4 iPhone with card reader $0 Wireless data service $0 0$30* Annual fee for payment processing $0 $120 License Fee for MobileMarket+ application $0 $100 Transaction fees SNAP: 15 cents per transaction Credit & debit: 1.79% of sale plus 15 cents Total $0 $250 * Varies based on provider (Verizon, AT&T, T-Mobile, etc.)

7. Changing your dataplan http://www.nyfarmersmarket.com Required after year 3 You choose provider You choose level of dataplan May require reactivation

8. Commitments http://www.nyfarmersmarket.com 3 year commitment to WorldPay Early termination fees apply

9. NYS Program adds on: Training Promotional materials www.nyfarmersmarket.com/ebt Signage Tokens Fee reimbursement: Transaction fees (SNAP only) Annual processing fee Annual licensing fee

10. Where can you use the equipment? http://www.nyfarmersmarket.com Anywhere that makes the most sense to you! Farmers market Can be used simultaneously with tokens Farm stand PYO CSA programs Cannot accept prepayment greater than 14 days in advance, nor membership or delivery fees CANNOT be used for SNAP with online sales!

11. SNAP Eligible Products All fruits and vegetables Meats, fish and poultry Cheese and all dairy products Eggs Baked goods Processed foods Maple/honey/cider/juices Herbs – plants and bunched Plants and seeds that bear food Ineligible Products: Non food productsNon food products Wine & alcohol productsWine & alcohol products Hot foodsHot foods Foods meant to be eaten on siteFoods meant to be eaten on site

12. Debit and Credit http://www.nyfarmersmarket.com This is a part of the MarketLink package Fees are your own, no reimbursement No monthly minimums

13. Grow Sales with Electronic Payments Community Merchants USA, reported in Forbes Magazine that only 27% of sales today are completed in cash. Cash sales are estimated to drop to less than 23% in the next four years. Another study shows that the size of a sale can increase as much as 40% when using a credit card. Do business the way your customers want to do business

14. Step 1: SNAP Certification http://www.nyfarmersmarket.com Apply to USDA Food and Nutrition Service for SNAP Certification Required for each farm owner Social security card Drivers license Business license Requires for each farmers market, one responsible person Social Security card Drivers license

15. Step 2: Farmers Market Coalition http://www.nyfarmersmarket.com Requires your certification SNAP number Requires you to upload a W9 In roughly 2 weeks you will receive your approval number

16. Step 2: Farmers Market Coalition http://www.nyfarmersmarket.com

17. Step 2: Farmers Market Coalition http://www.nyfarmersmarket.com

18. Step 3: MarketLink http://www.nyfarmersmarket.com http://marketlink.org/training/customer-processing-agreement-submission Complete the online application Requires your SNAP certification number Requires your FMC approval number In roughly 2 weeks you will be called by WorldPay to complete their application for service For each principal owner you will need Drivers license number Social security number Date of birth Home address/phone For the farm or market, you will need: TIN Banking information

19. Step 3: MarketLink http://www.nyfarmersmarket.com

20. Two ways to go through the applications: http://www.nyfarmersmarket.com 1) go to www.marketlink.orgwww.marketlink.org Instructions are available to help you through the full application process OR 2) Phone appointment with Federation and do SNAP app over the phone Completed app emailed to you for signature and submission Instructions for the FMC and MarketLink online apps

21. Terminal Set up http://www.nyfarmersmarket.com Once approved by USDA and after you have completed the WorldPay application, you will receive your new iPhone from Mobile Market+™ from Novo Dia Unpack and charge your iPhone Use the Quick Start Guide to prepare to accept transactions Training by Market Link Team: Terminal set up Terminal usage

22. Your responsibilities Maintain adequate funds in your checking account to cover fees Reconcile your account monthly Farmers market mandatory training via webinar Farmers must accept payment ONLY on SNAP eligible products Treat SNAP customers with dignity and respect Be prepared to accept SNAP payments throughout the market hours, each market day

23. Questions? http://www.nyfarmersmarket.com

24. Contact us today! The Farmers Market Federation of NY provides SNAP assistance to all farmers and markets in NY State http://www.nyfarmersmarket.com