1. Five Quick and Easy Innovations for Fundraising Season December 4, 2014

2. Using ReadyTalk Chat to ask questions All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers.

3. This seminar will be available on the TechSoup website along with past webinars: www.techsoup.org/community/events-webinars You will receive an email with this presentation, recording, and links. Twitter hashtag: #techsoup You are being recorded…

4. Five Quick and Easy Innovations for Fundraising Season With Peggy Duvette and David Geilhufe, NetSuite December 4, 2014

5. Presenters Becky Wiegand Webinar Program Manager TechSoup Assisting with chat: Ale Bezdikian, TechSoup David Geilhufe Senior Director NetSuite.org Peggy Duvette Director of Social Impact NetSuite.org

6. Introduction to TechSoup Participant Polls – Your expertise, your implementation, your website Website Online Donations Responsive Design Landing Pages Microsites Q&A Today’s Agenda:

7. TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology. Who Is TechSoup?

8. Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations. We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world. We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

9. How do you self-identify as far as your personal tech expertise? – Total beginner – Novice – Intermediate – Advanced Participant Poll

10. What have you (personally) implemented at your org? – Website – Online donations – Responsive design – Landing pages – Microsites Participant Poll

11. What is your web technology? – HTML – Content management – Hosted content management – I don’t know Participant Poll

12. December 4, 2014 David Geilhufe Senior Director, NetSuite.org Five Quick & Easy Innovations for Fundraising Season You Can Implement Now Peggy Duvette Director of Social Impact, NetSuite.org

13. Fundraising doesn’t have to be complicated © NetSuite Inc. 2014 13 A Website Ask for Donations Address Mobile Users Deliver Targeted Messages with Landing Pages Run Targeted Campaigns with Microsites Photo Credit: http://enspiral.tumblr.com

14. Website: your digital face © NetSuite Inc. 2014 14 Your Website Personalize Messaging Segment Messaging Everyone is On the Web 87% of American adults use the internet 97% of Adults Ages 18-29 88% of Adults Ages 50-64

15. Great Platform to Communicate Quick & Easy to Get Started -Websites are free (or at least cheap) Helps Achieve the Keys to Communication -Inspire; Imagery; Relationships Benefits of a Website © NetSuite Inc. 2014 15

16. Website: Communicate effectively © NetSuite Inc. 2014 16 Communicate Effectively & Timely Meet Donors Where They Are Personalize Messaging Segment Messaging Clear, consistent and targeted message Simplify & Use Compelling Imagery Attract Attention & Inspire Donors Create a Relationship

17. Timing of your communication © NetSuite Inc. 2014 17 Communicate Effectively & Timely Raise Money Online Meet Donors Where They Are Personalize Messaging Segment Messaging 10% of annual giving occurs on the last three days of the year Source: Network for Good Digital Giving IndexNetwork for Good Digital Giving Index

18. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with a Website © NetSuite Inc. 2014 18

19. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with a Website © NetSuite Inc. 2014 19 http://www.idealware.org/reports/do-you-need-new-website

20. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with a Website © NetSuite Inc. 2014 20

21. Set Up a New Website © NetSuite Inc. 2014 21

22. Pick A Template © NetSuite Inc. 2014 22

23. Edit Content © NetSuite Inc. 2014 23

24. Edit Text © NetSuite Inc. 2014 24

25. Get a Website © NetSuite Inc. 2014 25 http://themeliberty.publishpath.com/

26. Set Up Domain © NetSuite Inc. 2014 26

27. Donations © NetSuite Inc. 2014 27 Ask for Donations Mobile Giving is Moving Online Online giving makes up about 7% of total giving It is growing at 14% compared to 5% for offline giving Giving Tuesday donations up by 28% this year Source: Blackbaud Index

28. Raise Money Anytime, Anywhere, In Any Context Extend reach of donor base Adjust Appeal More Easily Faster Access to Donated Funds Flexible reporting Get Contact Information with Donations A/B testing Benefits of Online Giving © NetSuite Inc. 2014 28

29. Your donation page © NetSuite Inc. 2014 29 Make it easy Mobile Make it Visible Make it Easy Make it Compelling Make it Social Make it Appreciated Make it Regular

30. Livestrong Foundation © NetSuite Inc. 2014 30

31. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Online Donations © NetSuite Inc. 2014 31

32. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Online Donations © NetSuite Inc. 2014 32 http://www.idealware.org/articles/few-good-online-donations-tools

33. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Online Donations © NetSuite Inc. 2014 33

34. Set Up a Payment Provider © NetSuite Inc. 2014 34

35. Set Up Your Payment Page © NetSuite Inc. 2014 35

36. OR Add Code to Your Page © NetSuite Inc. 2014 36

37. Don’t forget to test © NetSuite Inc. 2014 37 Test the payment -Make a $10 donation Get a friend to donate -Watch them make a $10 donation

38. Meet where your donors are! © NetSuite Inc. 2014 38 Responsive Design Meet Donors Where They Are Personalize Messaging Segment Messaging

39. Mobile Phone Users © NetSuite Inc. 2014 39 Raise Money Online Meet Donors Where They Are Personalize Messaging Segment Messaging -http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

40. Responsive Web Design © NetSuite Inc. 2014 40

41. Communicate & raise money on any device Improve on the Basics -Inspire -Visible -Social -Relationships Donation Pages need to be responsive too! Benefits of Responsive Design © NetSuite Inc. 2014 41

42. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Responsive Design © NetSuite Inc. 2014 42 http://www.techsoup.org/community/events-webinars/optimizing-your-website- for-mobile-devices-2013-07-25

43. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Responsive Design © NetSuite Inc. 2014 43

44. 1 : Pick a Template © NetSuite Inc. 2014 44

45. 1 : Pick a Template © NetSuite Inc. 2014 45

46. 2 : Verify Everything Looks Good © NetSuite Inc. 2014 46

47. Segment Messaging to Your Donors © NetSuite Inc. 2014 47 Segment Messaging

48. Segmenting your message © NetSuite Inc. 2014 48 Source:nonprofitmarketingguide.com

49. Deliver Multiple Messages -Each segment can get a different message, just adjust images and text. Track Performance -Each segment has a distinct URL. You can measure traffic & revenue associated with the segment Social Media too! -Link social media messages to the right landing page associated with the target segment. Benefits of Segmentation with Landing Pages © NetSuite Inc. 2014 49

50. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Landing Pages © NetSuite Inc. 2014 50 http://mediacause.org/create-effective-landing-pages/

51. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Landing Pages © NetSuite Inc. 2014 51

52. Create a Page © NetSuite Inc. 2014 52

53. Create a Page © NetSuite Inc. 2014 53

54. Track Performance © NetSuite Inc. 2014 54

55. Target Communication with Microsites © NetSuite Inc. 2014 55 Microsites

56. Provides unique brand and communication Fast deployment - Just a couple of webpages SEO benefits: unique URL Increase online footprint Benefits of Microsites © NetSuite Inc. 2014 56

57. Time urgency Special topic deserves attention SEO benefits: unique URL Increase online footprint Is a Microsite right for you? © NetSuite Inc. 2014 57

58. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Microsites © NetSuite Inc. 2014 58 http://www.nten.org/articles/2012/microsites-for-nonprofits-your-questions- answered

59. Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Microsites © NetSuite Inc. 2014 59

60. Hang off your URL or Unique URL Set Up a New Website © NetSuite Inc. 2014 60

61. Copy Content & Modify It © NetSuite Inc. 2014 61

62. Complete Ecosystem to increase online donations © NetSuite Inc. 2014 62 Website Online Donations Mobile MicroSitesLanding Pages

64. Q & A Please type your questions in the chat window. Follow-up questions can be posted in the community forum: www.techsoup.org/community

65. http://www.idealware.org/reports/do-you-need-new-website http://www.idealware.org/articles/few-good-online-donations-tools http://www.techsoup.org/community/events-webinars/optimizing-your- website-for-mobile-devices-2013-07-25 http://mediacause.org/create-effective-landing-pages/ http://www.nten.org/articles/2012/microsites-for-nonprofits-your-questions- answered http://www.netsuite.org/ http://www.lightcms.com/signup Links In This Webinar © NetSuite Inc. 2014 65

66. NonProfit Tech for Good //www.nptechforgood.com///www.nptechforgood.com/ Beth Kanter www.bethkanter.orgwww.bethkanter.org Katya’s NonProfit Marketing Blog www.nonprofitmarketingblog.com www.nonprofitmarketingblog.com 101 Fundraising Crowdblog www.101funfraising.orgwww.101funfraising.org SocialBrite www.socialbright.orgwww.socialbright.org Amy Sample Ward www.amysampleward.orgwww.amysampleward.org TechSoup Blog www.techsoupglobal.orgwww.techsoupglobal.org Our favorite blogs © NetSuite Inc. 2014 66

67. 12/11: Nonprofit Tech Predictions for 2015 Nonprofit Tech Predictions for 2015 12/17: Library Websites on a Budget: Tools, Tips, and TalesLibrary Websites on a Budget: Tools, Tips, and Tales 12/18: Getting Technology Donations Through TechSoupGetting Technology Donations Through TechSoup And more to come! Find upcoming and archived events at www.techsoup.org/community/events-webinarswww.techsoup.org/community/events-webinars Upcoming Webinars

68. Thank You to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. TechSoup webinars use ReadyTalk 500, available in our catalog!ReadyTalk 500 For more information: www.techsoup.org/readytalk Please take a moment to complete the post-event survey to help us improve our webinar program.