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Published bySophia Beverly Cannon Modified over 8 years ago
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Corporate Accountability: Researching the Corporation Hotel Viengtai, Bangkok 4-6 November 2009
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Overview Basic Research planning Research Quality Types of Research Supply chain advocacy / research Sources of Information Link to SOMO research manual
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Basic Research Planning Identify the problem What is the desired outcome? Risk assessment Identify stakeholders Advisory committee Develop the methodology Develop research questions Time frame & resources Evaluate and report
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Research Quality Credibility is key Quality Consistency Accuracy Verifiability Record all references & information. Names Ph.numbers Source of information Interviews Secondary data
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Research Quality Ctd. Log book of activities Dates Names Location Interviews Communication Evidence Wage slips / time sheets Scientific tests Medical data Confirmation / verification 2 nd or 3 rd unrelated source Confidentiality
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Types of Research Two key approaches: 1.desk research & 2.field research Combination of both is important Understand company ownership, management structure & corporate / CSR culture Understand impact on workers, communities, the environment
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Desk Research Don’t reinvent the wheel Use secondary data Reports, statistics, media etc Go to a variety of sources Internet /online databases Library & Media Industry associations & Business directories Market research Multilateral organisations
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Field Research Corporate policy & day-to-day practice Understand who else has an interest Interviews – understand the environment in which company operates Obtain data – e.g size of operation, investment & trade Interview workers Collect & test samples
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Field Research Ctd. Link questions to research objectives & methodology Link questions to the norms of international standards e.g ILO Rights at Work No forced labour No child labour No discrimination Freedom of Assoc. & right to collective bargaining Maximum hrs of work Living wages Health & safety Security of employment
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Company profiles What does it include? General Characteristsics Name of the holding company Name of CEO / CSR / Public Affairs Contact details (e.g.address, email, website) Ownership structure - SX listing / private / shareholders /JV Financial – profit / turnover Products, services, trademarks Management structure (divisions / units) Position in the sector International position
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Company profiles Ctd. Production details Locations Number of units / size of service Number & type of employees (per division) The production network (main brands / labels, main suppliers, main customers, use of third parties – trading houses, licencing agents etc Strategy and CSR commitments History of company Short-term / long-term objectives Strategy & policy with regard to CSR / investment / outsourcing
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CSR Analysis Big on promises weak on actions Critical issues – social, environmental, labour, HR, consumer Scan negative publicity Analysis of company CSR policy Assess implementation Risk analysis – where are the weak points? Policy analysis – link to international standards, national law & voluntary tools
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Supply Chain Research Increase in outsourcing of goods / services Supply chains are complex – e.g garments Licensing agents, suppliers, sub-contractors (2 nd, 3 rd tier +), trading-houses, wholesalers, homeworkers Buyer & Producer driven MNE’s must take responsibility for the entire subcontracting chain Value chain management – more than quality, design, price, delivery, IP, & after sales service / marketing Research challenges: supply chain mng. & location Research options: research selected factory conditions map entire supply chain elements of both
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More Information: SOMO research Manual – Part 4 Multilateral Organisations- P.8 Corporate & supply chain - P.13 Internet – P.16 Media – P.18-19 Company websites – P.17-18 Market Research – P.20 Business websites – P.21 Activists / sector websites – P. 22 + Remember to reference often & consistently - Annex P. 25 WWW.somo.nl www.oecdwatch.org
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