1. Your logo here Company name & UTZ Inspiration Session Date By XXX

2. Your logo here Quiz

3. Question 1 What does ‘UTZ’ mean?

4. Answer "Utz Kapeh“ means "good coffee" in the Mayan language Quiché 2007: UTZ Certified

5. Question 2 What do the letters B..f..B..f.. stand for?

6. Answer Better Farming. Better Future. Farmers Increased yields Better working conditions Families Higher income (lower costs) Children go to school Planet Safeguard environment Secure natural resources

7. Question 3 Which products are UTZ certified?

8. Answer

9. In 2014, we reached more than 910,000 farmers and workers in 37 countries. The UTZ name or logo has now appeared on more than 20,000 product packs in 135 countries. UTZ global reach

10. Growth of the UTZ program In 2014: 31 billion cups of coffee 9.7 billion milk chocolate bars of 100g 2 billion cups of tea [optional] Add company/brand specific info. Eg #products, #volumes, etc XX has committed to sourcing xx% of UTZ certified cocoa by 2020

11. Our global reach

13. Question 4 What is the main UTZ cocoa producing country?

14. Answer Côte d’Ivoire World’s main cocoa producing country Produces more than 50% of UTZ certified cocoa Ghana is the second largest and produces 15% of all UTZ cocoa Together they produce 70% of the world’s cocoa

15. Question 5 Is cocoa mainly produced by large farms, or by small producers?

16. Answer 90% of world cocoa production originates from small farms A typical smallholder cocoa farm covers only 2-5 ha of land.

17. Question 6 Can you taste the difference?

18. Answer You cannot taste it … … but you can feel it!

19. Impact of the UTZ program Results of impact study in Côte d’Ivoire: 92% farmers experience positive changes 50% higher yields than non-certified farmers 60% lower production costs than non-certified farmers Read the full report herehere

20. If you’re doing the right thing – then talk about it!

21. Question 7 What is UTZ’ marketing philosophy?

22. Answer UTZ is a brand endorser B2B communication Members tell their story Make sustainability the norm Woolworths print ad in TASTE (South Africa)

23. Score?

24. Question 8 Which country has the highest chocolate consumption per capita? UK & Ireland Switzerland Germany Austria

25. Answer Switzerland 9 kg of chocolate per capita in 2014 Source: Confectionery News

26. And the winner is?

27. Wrap-up UTZ means good XX Company Name XX works with UTZ to ensure better farming, which means that our customers can continue to enjoy their favorite XXX chocolate products in the future

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