1. INTERNATIONAL TOURIST ARRIVALS 2015 (share%) Source UNWTO 2016© EUROPE: 609 million (51%) ASIA PACIFIC 277 million (23%) AFRICA AMERICAS 191 million (16%) 53 millions (5%) MIDDLE EAST 54 millions (5%) International Tourist Arrivals South Africa Australia 4.4% 4.9% 8.2% SOUTH AFRICA BUCKS GLOBAL GROWTH TREND

2. South AfricaAustralia Overseas Total4.9%8.2% Europe3.5%2.9% United Kingdom1.4%5.6% Germany6.5%1.7% North America4.4%8.7% Brazil24.9%2.0% India8.5%18.6% China2.2%21.9% SOUTH AFRICA INBOUND TOURIST ARRIVALS PERFORMANCE 2015

3. FOCUS ON QUICK WINS PROPORTION OF TOTAL ARRIVALS

10. 0 5,000 10,000 15,000 20,000 25,000 JanFebMarAprMayJunJulAugSepOctNovDec International Arrivals – Seasonality 2001 - 2006 2001 2005 2006

11. International Arrivals – 2006 3.6 3.9 4.2 4.9 11.8 5.9 7.3 14.9 5.6 9.1 7.2 05101520 South Africa % ChangeNamibia % Change 11.4 17.9 9.9 20.5 15.5 6.7 5.4 27.9 14.1 36.3 16.2 010203040 Germany UK Italy France Scandinavia Switzerland Netherlands Spain Total Europe USA Total non-Africa

12. Growth in Arrivals – Selected Markets 2007 -1.4 2.0 8.5 -7.9 3.5 6.5 2.3 8.7 1050 South Africa % ChangeNamibia % Change 18.0 14.1 25.2 13.3 8.9 16.5 18.5 010203040 Germany UK France Switzerland Netherlands Belgium Total Europe USA 70.5

13. Co-op Marketing – Delivery 2004 – 2006 spent NAD 9,3 million Calculated in-country injection – NAD 392 million –In-country injection = Pax x length of stay x spend per day ROI 1 : 42 Extra 14,000 tourists Key – geographical spread & seasonality

14. MINISTERIAL TRADE ENGAGEMENT Marketing – By focus region:Marketing – By focus region:  UK  USA  Germany  China BrandBrand Market AccessMarket Access Business EventsBusiness Events IncentivesIncentives InclusivityInclusivity