1. MIND GENOMICS SYSTEM FOR COLLECTING AND ANALYSING SPORT STATISTICS Small or medium scale focused research project (STREP) Date of preparation :21.11.2015. Work programme topic addressed ICT 16 – 2015: Big data – research ICT 7 – 2014: Advanced Cloud Infrastructures and Services Name of the coordinating person : Nikola Grujić, Jelena Mirkov

2. Concept and objectives Developing a system for analyzing real-time 3D visualization Panasonic cameras for monitoring Microsoft Azure for Big Data analysis Linking various disciplines Psychology and medicine (health data) Integrating all the data in a single solution Nikola Grujić, Jelena Mirkov 2/7

3. Mind Genomics Classify target groups Determine the right approach Nikola Grujić, Jelena Mirkov 3/7 Raw Data – Cloud Storage Target Customers -Clubs, players, coaches, etc. INTERNET (Cloud) Microsoft Azure Find and classify target groups ANALYZED SURVEY RESULTS → Mind Genomics MARKET SEGMENTATIONTYPING ENGINEMARKETING PHRASES - Do you want to increase your reputation? - Do you want to follow new trends? - Do you want a cheap and effective advertisement? - Do you want to be able to get analysis anytime, anywhere?

4. How to ask the right questions? Mathematics will help – IPAD Isomorphic Permuted Experimental Designs Helps us create distinct designs for each respondent Multiple permutations of the variables/levels This is done before the experimental design is applied Creation of augmented isomorphic permuted experimental designs that includes permutation of the levels and the variables. Example of the creation of augmented isomorphic permuted experimental designs With a set of variables (A1, A2, …, An), the experimental units are applied to an individually randomized array of variables Rk ⊆ (A1, A2, …, An) The experimental unit ci is applied to three randomizations (Rk) of the variables (A, B, C, D, E) to create profiles Ci. Xj is level j of variable X. Goal - Proper questions designed for each target group Nikola Grujić, Jelena Mirkov 4/7

5. How to ask the right questions? The approach creates isomorphic designs that are statistically equivalent This in turn creates a diverse contextual environment for concept testing This produces less biased results Final Result - Unique set of questions specifically designed for the target group - They will be most effective when used with Mind Genomics Nikola Grujić, Jelena Mirkov 5/7

6. Questions ? Nikola Grujić, Jelena Mirkov 6/7

7. Thank You Nikola Grujić, Jelena Mirkov 7/7