1. OUTLINE

2.  Focus on audiences lacking in arts organisations  Visual art, literature, traditional arts etc very little information  44% of capacity is occupied in venues and festivals*  If attenders who attend once a year could be persuaded to attend twice, an additional 22 million euro in revenue would be generated* *Theatre Forum Benchmarking 2012

3.  Partnership between  Temple Bar Cultural Trust  The Arts Council  Funded by The Arts Council  Project funding secured from DAHG, Failte Ireland etc.  Reports to Policy and Strategy Committee of The Arts Council

4.  Enable arts organisations to reach and engage with audiences  Training Programmes in marketing and audience development  Development work  TARGET :  To improve frequency of attendance rates by 20% by 2013

6.  May – December 2012 and 2013  Advanced Diploma in Management Practice – University of Ulster  Audience Development Plan for each organisation to be produced

12.  Help The Arts Council to build an audience focus into its work processes and programmes  Research and analysis work  Work with and train Arts Council staff

16. Build a robust audience information base Lack of coherent, robust information on audiences for the arts

17.  57% of the adult population, or approximately 2 million people, are arts attenders, unchanged from 2010  1.5 million people (44% of the adult population) attend once a year or more often  Arts attendance is holding steady year on year, despite the economic circumstances. 2 million  adults report that they attend at the arts, unchanged from the 09/10 survey results. Some  artforms are showing an improvement in attendance on the previous year  Attendance at plays is up from 1.3 million people who reported they were playgoers in 09/10 to 1.4  million in 10/11, an increase of almost 8%  Attendance at art galleries and exhibitions is also up from 903,000 in 09/10 to 1,004,000 in 10/11  an increase of more than 11%.  Arts attendance in the TGI survey is defined as attendance at: any performance in a theatre (which could  For comparison, 1.8 million people reported that they attend music gigs in stadiums and arenas, or  other music gigs.  Evidence suggests that tickets bought for arts venues and festivals in 2010 were worth €45.7  million. (Theatre Forum Benchmarking Report 2010)

18.  Facilitate organisations to drive attendance and participation  Three studies  Ticketting  Loyalty scheme  Online promotion

20.  Marketplace for Touring  Copywriting seminars  Pre-application workshops

21.  Arts attendance is holding more or less steady  Attendance at plays and art galleries was up last year; has fallen back again

25.  No evidence that booking patterns are later  No evidence that lower prices increase attendance