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MarketEye™ Interactivity and Local Based Services via Text Messages (SMS) A Business Opportunity for Service Provider.

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Presentation on theme: "MarketEye™ Interactivity and Local Based Services via Text Messages (SMS) A Business Opportunity for Service Provider."— Presentation transcript:

1 marketEye™ Interactivity and Local Based Services via Text Messages (SMS) A Business Opportunity for Service Provider

2  MarketEye allows interactivity and local based services via text messaging (SMS) offered by wireless service providers  Purchase  Download of ring tones (Revenue generation via „Premium SMS“)  Download of cell phone games (Revenue generation via „Premium SMS“)  Advertisement: Interactive „shopping windows“  Download of coupons  Download of information  Support and Service: Call me back functionality  Initiate contact with a call center agent  MarketEye is architectured as a server based solution Executive Summary

3  Step 1: Hold cell phone with infrared interface in front of MarketEye  Step 2: MarketEye initiates a text message (SMS) from cell phone to server  Step 3: 5 seconds later server sends back SMS (Could be a „Premium SMS“) with  Coupon, information, purchased ring tone or game etc.  Or the cell phone number is routed to a call center for an immediate call back  Step 4: Analyze: Vendor has the opportunity to easily access server to get detailed reporting  MarketEye functions as a „Thin Client“ and needs power access only How the MarketEye works Cell Phone with Infrared Interface or bluetooth MarketEye as Part of Ad Poster, Shopping Window Front View

4 MarketEye Value Proposition Service Provider Value Proposition  Innovative application that attracts young audience  Additional text messages (SMS) revenue  Additional revenue generation with an easy ring tone or game downloading (Premium SMS)  Additional cell phone use Value Proposition for Advertiser  Interactive point of sales advertisement  User friendly customer service and support  Success control as each MarketEye has a unique identification number Consumer Value Proposition  Easy and user friendly handling  Allows information downloading and purchase when needed  Secure connection – Service provider function as trust center

5  BMW was attracting potential car buyers at one of the largest car shows in Europe (IAA Frankfurt, Germany) with an interactive advertisement  The interactive posters were placed in the airport lobby, train stations and in the lobby of the convention center  Potential customers could get a coupon via a text message service (SMS) for a small gift when visiting the BMW booth  More than 3,000 visitors used the interactive advertisement opportunity MarketEye Test Case “BMW” - Interactive Advertisement MarketEye behind the poster creates an  Interactive and  Innovative advertisement

6  The German utility company created a lead generation campaign via call-me- back posters  The posters were placed in malls and around train and bus stations  The MarketEye technology as part of a poster was initiating a text messages SMS to a contact center server  A contact center agent called back the potential customer  For a wireless service provider Market Eye is pushing  Text messages / SMS traffic and  Additional voice traffic MarketEye Test Case – “Yellow Strom” Lead Generation via Call-me-Back Poster MarketEye as Part of the Poster SMS Contact Center Server Call Back to Cell Phone “Hello, here is the Service Center…”

7  To strengthen the regional foot print McDonald’s set up a local marketing campaign in a small town  To get customers to sign up for permission marketing activities McDonald’s offered a special coupon  The download of the coupon was initiated by interactive posters with MarketEye technology in a movie theater, a shopping center and in a McDonald’s restaurant  In two months more than 2,600 customers signed up and created an impressive customer data base MarketEye Test Case – “McDonald’s” Permission Marketing – Text Messages (SMS) as Ad Vehicle McDonald’s Local Permission Marketing


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