1. 2005. 4 특허청 국제상표심사과 과장 문삼섭moon2s@paran.com Trademark Protection by using EC Design System

2. How to protect your trademark/design?

5. Quiz 1 Trademark or Design?  TM

6. Design first, Trademark later! - Logos 000010319-0014 000026638-0001 000025267-0001 000022447-0001000055546-0001000074224-0002

7. 000092952-0001 000010319-0014 000094610-0001 000066873-0001 000088646-0001 000105903-0001 000070925-0001 logos, graphic symbol Design first, Trademark later! - Logos

8. 000150479-0001 000010319-0014 000149281-0001 000081963-0001~0003 000139860-0001 Get-up, graphic symbols, logos 000060389-0001~0002 Design first, Trademark later! - Logos

9. 000245139-0001 000010319-0014 000231055 Graphic Symbols, Ornamentation, logos, Get-up, Labels 000241799-0001 Graphic Symbols, logos Design first, Trademark later! - Logos 000200167-0002000230867-0001 000205000-0001

10. 000022165-0001 000010319-0014 000035852-0001 000197371-0001 Graphic symbols, get-up, logos 000078787-0001 000160536-0001 000136932-0001 Design first, Trademark later! - Get-up

11. 000032487-0001 Newspapers, Ornamentation 000032362-0001 Advertising Material, Ornamentation Design first, Trademark later! - Ornamentation 000181847-0001 Ornamentation 000219654-0001 Games software, Ornamentation 000202494-0001 Games and toys, Electronic games, Video games, Game cartridges for electronic games or electronic games stations, Arcade games, Logos, Graphic symbols, Get-up, Game boards (Ornamentation for -)

12. 000000310-0001 Graphic symbols 000003637-0001 Logos, Graphic symbols Design first, Trademark later! - Graphic Symbol 000004213-0001 Graphic symbols 000014618-0001 Graphic symbols 000006523-0001 Graphic symbols 000020771-0001 Graphic symbols

13. Intel Case Study 1. 상표인가 ? 디자인인가 ? 어떻게 보호할 것인가 ?

14. Intel Case Study 1. 어떻게 보호할 것인가 ? 2. Website 상의 GUI 를 어떻게 보호할 것인가 ?

15. Intel Case Study

16. 000000989-0001~0004/ Lap top computers 000094909-0001~0003/Graphic Symbols Intel Case Study

19. 000012893-0002 Graphic symbols 000015029-0002 Graphic symbols

20. 000019039-0005 Graphic user interface of an application for mobile terminals Case Study - GUI

21. 000248786-0001 Catalogues, Advertising material, Screens (advertisement -), Screen displays and icons, Printed matter, including advertising materials

22. 000001763-0002 Interior Fittings Case Study

23. INPI - FR: Renault’s patent for a Rocker arm for internal combustion engine Quiz 3 Non visible parts in normal use

24. Quiz 4 Trademark/Design Infringement? Design : Overall Impression Trademark : Likelihood of confusion Vs

25. 자동차 장난감 자동차 Quiz 5 Infringement? Design : Overall Impression

26. Quiz 6 - Character Merchandizing

27. 수수료 계산 ? Case Study 권리의 보호범위 ?

28. 000066956-0001~0002 Cartoon characters Case Study

29. 000156807-0001 Video game characters Case Study

30. 000118963-0001 Type and typefaces Case Study

31. Multiple Design Application - Class 內 000050265-0000~0010 Ornamentation of fabric

32. “Design” means the appearance of the whole or a part of a product resulting from the features of, in particular, the... linescolourstexture contours materials ornamentation shapeDesignDesign (Art 3 (a) )

33. “Product” means any industrial or handicraft item, including inter alia parts intended to be assembled into a complex product, packaging, get-up, graphic symbols and typographic typefaces, but excluding computer program. “Product” means any industrial or handicraft item, including inter alia parts intended to be assembled into a complex product, packaging, get-up, graphic symbols and typographic typefaces, but excluding computer program.ProductProduct (Art 3 (b) )

34. “ Complex product” means a product which is composed of multiple components which can be replaced permitting disassembly and re-assembly of the product. Complex Product (Art 3 (C) IR)

35. Protection Requirement Novelty  If no identical design has been made available to the public - before the UCD has first been made available to the public - before the filing or priority date of the RCD  Designs are deemed to be identical if their features differ only in immaterial details

36. Disclosure §7(1) except where these events could not reasonably have become known in the normal course of business to the circles specialised in the sector concerned, operating within the Community For the purpose of applying Articles 5 and 6, a design shall be deemed to have been made available to the public if it has been published following registration or otherwise, or exhibited, used in trade or otherwise disclosed, before the date referred to in Articles 5(1)(a) and 6(1)(a) or in Articles 5(1)(b) and 6(1)(b), as the case may be, except where these events could not reasonably have become known in the normal course of business to the circles specialised in the sector concerned, operating within the Community. The design shall not, however, be deemed to have been made available to the public for the sole reason that it has been disclosed to a third person under explicit or implicit conditions of confidentiality.

37. Protection Requirement Individual Character  If the overall impression produced on the informed user differs from the overall impression of designs made available to the public earlier  The degree of freedom of the designer in developing the design will be taken into consideration

38. Scope of Protection  Include any design which does not produce on the informed user a different overall impression  The degree of freedom of the designer in developing the design will be taken into consideration

39. Application & Scope of Protection not affected  The scope of protection of the design is not affected by; indication of products - the indication of products in which the design is intended to be applied description - the description explaining the representation or specimen classification - the classification of the products

40. Exclusion of Protection  Non visible parts in normal use  Features of appearance of a product which are solely dictated by the technical function of the design  Interconnection

41. SummarySummary  EC trademark protection strategy : Design first, Trademark later. - device mark or stylized word mark, composite mark - color mark, 3-D mark  Disclose your design in EC first.  Make use of the grace period : 12 Months  How to make a attractive design protection system in Korea : Designer-oriented law-making  Global brand strategy by using EC design system : Graphic symbol, etc.