2. Managing Marketing Task five presentation requirements Andrew Sherratt Senior Examiner Assignment briefing June 2014/ September 2014

3. Presentation title Presentation Objectives To explain the requirements of the revised format for Managing Marketing assignments –20 slide presentation with speaker notes –Justification of presentation and report format

4. Presentation title Rationale

5. Presentation title Task five Justification of the design and style of presentation and report presented in order to demonstrate internal communication skills Creation a presentation and report, with the use of appropriate media, that supports building internal relationships and enables the delivery of an effective meeting

6. Presentation title Justification of style Why is the presentation formatted as it is? What makes this the most appropriate for the context of the organisation concerned? Why has the report style used been adopted?

7. Presentation title Presentation Used to convey the findings to Senior Management of the organisation Needs slides with good graphics – minimal words Speaker notes to demonstrate how the presentation/meeting will be run Report will be used to provide detail –May be referred to in the speaker notes

8. Presentation title The presentation

9. Presentation title Example Introduce video – 2008 interview with Michael Porter re. HBR article reappraising 5 competitive forces from original 1979 publication. Click on picture to start video Discuss with delegates, consider: -Industry profitability -Zero-sum of airline industry -Changes in industries

10. Presentation title Example 2 Thank people for attending Introduce the topic - Assignment briefs for June - September 2013 Provide the rationale for the presentation and the background which led to the topic Cover how the presentation will be handled – questions as appropriate, handouts already distributed etc. Any questions before starting

11. Presentation title