2. DECODING – INDIAN CULTURE In the midst of our fast daily life, we tend to ignore our true selves and in the process of knowing others, we tend to forget ourselves.

3. INSIGHT & OFFERING Insight : Spiritually inclined to finding own self A Spiritual part of the day is believed to infuse positivity in life Offering : Arth, a brand new show on 92.7 Big FM reintroduces us to life where Saurabh Raj Jain, the image of Lord Krishna for a common man, holds the hands of the listeners to guide them in their quest for the true meaning of life.

4. THE HOST SAURABH RAJ JAIN: Known for his role as ‘Lord Krishna’ in the show Mahabharat and ‘Lord Vishnu’ in Devon Ke Dev...Mahadev With his vast experience as an actor across different TV shows and Films, Saurabh Will play the spiritual guru of the show With his soulful voice and calm looks he will build theme of the day through story links and devotional songs.

5. CONCEPT -ARTH is a spiritual show where the host Saurabh Raj Jain ( the Krishna of Star Plus Mahabharat) will be talking about the real meaning of life. - He will be giving life lessons based on different human emotions such as love, hatred, greed, anger, jealousy, insecurity etc. -Saurabh will give daily life examples and try to explain that what we see or face in our practical life is far more different from the real truth.

6. CONCEPT Saurabh, will help the listeners to understand the real meaning of life. On the lines of Bhagvad Gita,ARTH will show path to the lost, answer to the confused and wisdom to all. The way Lord Krishna has said in Gita that “Running away from duties is not the way forward. Spiritual wisdom or eternal peace cannot be acquired by forsaking friends or family members. In fact, it is not even possible to refrain from activity while living in the materialistic world. It is therefore advisable to fulfill all duties with utmost dedication. Renouncing various physical actions without subduing the constantly wandering mind is useless.”

7. ON AIR The Host Saurabh will be explaining two thoughts daily in an hour’s show Duration :1 Hour No. of links - 4 Period: Mon- Fri 1 Year

8. Marketing Plan – Snapshot 360 Degree Approach CONSUMER TV Radio Digital Public Relations TRADE Agency Client

9. RADIO (4 Weeks) The Secondages will be multiplied by 36 show is across 36 stations in HSM Deliverables are for a week- The Show will be on air for 1 year Element Start DateEnd Date Number of days Rotations / day Total Rotations Sponsorship Tags Title / Presenting (5 secs.) Powered By(4 secs.) Associate (3 secs.) PromosMondaySunday288224YYY BumpersMondayFriday205100YY Show LinksMondayFriday20480YYY Hourly Sponsorship TagsMondayFriday201 Y TOTAL42421201616912

10. TV Deliverables (Launch phase) – BIG MAGIC & BIG GANGA Secondages Elements on AirPeriod Frequency/ Day Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos / TVC (Tags) 4 Weeks10840700560 Aston (10 Sec) 4 Weeks3252210 TOTAL 1092910560

11. PhasesActivityTimelineFrequency Teaser/Prelaunch Building up on the show premise through teaser posts D-7 alternate days Count down cover imagesChange daily Character Build-up/Show theme build-upalternate days Launch Reveal Post D Paid push on the show launch post Reveal Cover Image Sustainance Contests on the showD+ 151 day on FB & Twitter Episodic Highlights 1 every alternative day Behind the scenes posts 2 in a week Snipptes of show 1 every alternative day DIGITAL PLAN

12. Sponsorship Cost (4 Weeks) Presenting Sponsor:Rs. 68 Lacs Powered By Sponsor:Rs. 54 Lacs Associate Sponsor:Rs. 40 Lacs

13. City-wise Associate Sponsorship Cost (4 Weeks) CityCost Mumbai555,000 Delhi555,000 Kolkata235,000 Asansol115,000 Guwahati115,000 Bhubneshwar115,000 Rourkela115,000 Chandigarh235,000 Jalandhar115,000 Amritsar115,000 Patiala115,000 Hissar115,000 CityCost Shimla123,000 Jammu133,000 Srinagar133,000 Bikaner120,000 Ajmer115,000 Jodhpur115,000 Kota115,000 Udaipur115,000 Jamshedpur115,000 Ranchi115,000 Agra115,000 Aligarh120,000 CityCost Allahabad115,000 Bareilly115,000 Jhansi120,000 Kanpur117,500 Bhopal115,000 Gwalior115,000 Indore115,000 Panaji117,500 Sholapur115,000 Baroda115,000 Rajkot115,000 Surat115,000