2. Overview of Rebranding Initiative Transitioning from the National Development Corporation (NDC) to INVEST SAINT LUCIA

3.  Approved by Cabinet in 2009  Part of Regional IPA initiative; e.g.  Accords with International IPA trend towards a more investment oriented mode Rebranding Exercise

4.  Building Saint Lucia’s image as a preferred location for investors;  Seeking out and generating new investments in strategic sectors with high value- added and employment generating potential; and  Facilitating local and foreign direct investment by functioning as a true One Stop Shop for investors. GOSL mandates INVEST SAINT LUCIA to focus on:

5.  Alter public and stakeholder perception of the institution  Reposition to a more proactive ‘investment’ approach  Operate in harmony with development of “Brand Saint Lucia” Refocus complements 2009 corporate rebranding initiative designed to:

6. Shifting from passive mode to proactive Passive Waiting for investors to come (facilitation) Asset Management (Land sales, rental of factory shells etc.) Proactive Investment Marketing (targeting, promotion, project implementation) Facilitation (Seamless approvals process/ Active business facilitation/After Care services)

7. SECTOR Facilitation (Current) TourismManufacturing Agro- Processing ICT

8. SECTOR TARGETING (Proposed) TourismManufacturing Other Services

9. TOURISM Sector Targeting

10. Hotels

11. Resorts

12. Restaurants

13. Theme Parks

14. High End Shopping Centres

15. Merchandising (Made in SLU)

16. Cruise Ports/Marinas

17. MANUFACTURING Sector Targeting

18. Industrial/Construction related

19. Agro-processing

20. Furniture

21. OTHER SERVICES Sector Targeting

22. Business Process Outsourcing (BPO)

23. Reputable Offshore Universities

24. Cultural Industries/Entertainment

25. Financial Services

26. - Live the Legend - Investment never looked better - Expect, Experience, Export the best of Saint Lucia Development of Value Proposition for Brand Saint Lucia

27. Selling to Investors Text Brand Saint Lucia Invest Saint Lucia OPSR/TEPA Selling Exports SLTB Selling to Visitors

28.  Development of a singular national “brand" or identity  High Level of National Coordination/Seamless Facilitation  Clearly articulated promise re: quality of brand/product  Clarity and Consistency of message across agencies, ministries, etc.,  Well understood and embraced by all sectors  Realistic, authentic and distinctive proposal Value Proposition for Brand Saint Lucia Requires:

29. SIMPLY BEAUTIFUL Perhaps…

30. THANK YOU