1. A2 Unit 8 Business Planning – Lesson 6

2. BELLWORK – THE UK FRUIT JUICE AND SMOOTHIE MARKET Rank in order of 1 to 5, the biggest sellers of Fruit Juice/Smoothies in the UK Asda Own Brands Tropicana Juices Tesco own Brand Innocent Sainsbury own Brands Can you name any other brands?

3.  Identify key competitors of your business proposal  Understand the importance of key factors about your competitors  Research your competitors LESSON OBJECTIVES

4.  This is working towards AO1 which is marked out of 16:  Mark Band one (1-4 marks): A description/list of the Business Proposal  Mark Band Two (5-8 marks): A Partial explanation of the business proposal  Mark Band Three (9-12 marks): An explanation of business proposal  Mark Band Four (13-16 marks) A thorough explanation of the business proposal. SUCCESS CRITERIA

5.  Where could you find out information about your competitors? Describe your main competitors. Collect, copy and paste as much as the following information as possible and label it as an Appendix. Try to include:-  A general summary of the overall nature of the competition – direct & indirect.  Main products/product features and how they differentiate.  Number of stores  Prices  Location THE COMPETITION

6. What is market share? Sales of one product in relation to others in the market. This is often seen as a key test of marketing strategy by larger organisations. Describe market share in the U.K casual dining business

7.  Summarise what you have learnt about your competition in 5 sentences.  (You will use this as the basis of the section in the introductory paragraph on competition) PLENARY - SUMMARISE