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19.3: 1950s Popular Culture
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Mass Media: means of communication that reach mass audiences. Television developed at lightning speed during the 1950s 1954: 55% of American homes have a TV 1960: 90% of American homes have a TV New Era of Mass Media
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The first television broadcasts were meager, were black and white, and reached only a small part of the East Coast Programming was only offered 2 hours a day! By 1956 though, the FCC (Federal Communications Commission) was created Government agency that regulates and licenses communication industries The Rise of Television
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Popular Entertainment and Comedy: I Love Lucy The Texaco Star Theatre On-the-scene news reporting with Edward R. Murrow (Good Night and Good Luck) The “Golden Age of Television”
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Critics objected to TVs effects on children and the depiction of women in stereotypical roles Men outnumbered women 3 to 1 Lack of minorities on television—almost no African Americans or Latinos Stereotypes and Gunslingers
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TV’s popularity threatened the movie and radio industries Radio focused on news, weather, and community issues over variety shows Hollywood took advantage of size, color, and stereophonic sound advantages over television 3-D movies released! Radio and Movies
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The beat movement was a social and literary movement that expressed the nonconformity of artists, poets, and writers. Followers called “beatniks” and led nonconformist lifestyles Many “mainstream” Americans found the movement unappealing, but it was attractive to many college students and gained media attention The Beat Movement
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Music that combines pop, country, and rhythm and blues– music that is American The music was mostly produced by African American musicians, but its audience was mainly white– music that is black and white. Rock ‘n’ roll was brought to teenagers through artists like Chuck Berry and Elvis (“The King”) Many adults condemned rock ‘n’ roll; believed it would lead to teenage delinquency and immorality Teens loved it and TV brought it to the forefront Eventually, it become more acceptable Rock ‘n’ Roll
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African American artists were some of rock ‘n’ rolls greatest performers Artists like Miles Davis created jazz music, characterize on improvisation, enjoyed by audiences of all races. Still, throughout 1950s, often played on their own separate stations The Racial Gap Miles Davis
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After World War II, the teenage years became recognized as a unique developmental stage The booming economy allowed teens to stay in school and earn allowances. Teens became a new consumer group! The 1950s Teen
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Rebel Without a Cause
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Gidget
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American Bandstand
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Chuck Berry
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