1. Mobile Impact 101: Taking Your Cause Mobile May 8, 2014

2. Using ReadyTalk Chat and raise hand All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers.

3. This webinar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/community/events- webinars www.techsoup.org/community/events- webinars You will receive a link to this presentation, material and links. Tweet us @TechSoup or using hashtag: #techsoup @dheyman You Are Being Recorded…

4. Mobile Impact 101: Taking Your Cause Mobile With Darian Rodriguez-Heyman May 8, 2014

5. Presenters Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Darian Rodriguez-Heyman Co-Founder & Chief Development Officer BetterWorld Wireless

6. Introduction to TechSoup Participant Poll – Are you mobile? Why Mobile? Getting Off the Ground Tips and Tools BetterWorld Wireless Q&A Today’s Agenda:

7. TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology. Who Is TechSoup?

8. Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations. We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world. We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

9. What’s New at TechSoup? Consulting Services Thinking about updating software, investing in new computers, or deploying a network or server? TechSoup now offers consulting services to help! QuickBooks 2014 Want more time in your day? Automate your bookkeeping by using QuickBooks. Windows 8.1 Support for Windows XP ends in April of 2014, so make sure you’re ready to upgrade.

11. @dheyman Mobile Impact 101 Taking Your Cause Mobile May 8, 2014 Darian Rodriguez Heyman

12. @dheyman

13. 5/8: Mobile Impact 101 –BetterWorld Wireless’ Darian Rodriguez Heyman 6/5: Mobile Content Strategy –NTEN’s Amy Sample Ward 6/19: Mobile Fundraising –PayPal’s Tanya Urschel & Network for Good’s Caryn Stein 7/10: Mobile Tech for Offices & People –BWW’s Matt Bauer & UpSource’s Brent Muckridge Mobile Impact Series

14. @dheyman Mobile Impact Sponsors

15. @dheyman Mobile Impact Partners

16. @dheyman Why Mobile? Getting off the Ground Tips & Tools Agenda

17. @dheyman Mobile-Optimized Website? Mobile App? Text to Give? Texting Program Info? All of the Above None of the Above Mobile Benchmarking

18. @dheyman Why Mobile?

19. @dheyman Copyright © 2013 Church in Restoration

20. @dheyman

23. Fundraising: Capitalize on New Channels Advocacy: Mobilize the Masses Marketing: Amplify Your Voice Volunteer Recruitment & Management Program & Operational Efficiencies Mobile Impact

24. @dheyman Getting Off the Ground

25. @dheyman Planning for Success Mobile Matrix™StaffDonorsVolunteersClientsThe Public Revenue Efficiency Communication Service Form Follows Function

26. @dheyman Getting Creative

27. @dheyman Mobile Websites Text to Donate Mobile Apps Social Media Integration Staffing Considerations Mobile Analytics Getting Off the Ground

28. @dheyman Website vs. App

29. @dheyman 2013: Smartphone Sales Tip Step One: Benchmark Current Traffic Step Two: Mobile Detection – Link to Full Website The Party Already Started Cross-Platform Integration is Key Mobile Websites

30. @dheyman Accessible via Any Browser Real-Time, Recurring Gifts Possible CRM Integration GPS Integration QR Codes Feed Traffic Mobile Websites

31. @dheyman

34. User Friendly & Simple Minimum $5 - $10 Donations No Recurring Gifts 30 – 90 Day Wait Mobile Revenue ~5%, But Doubling Text To Donate

35. @dheyman Website 1 st ; App 2 nd Marketing & Approval Are Key Cross-Device Development – Android, Apple, Windows Real-Time, Recurring Gifts CRM Integration Plan on Updates Mobile Apps

36. @dheyman Ensure Content is Easily Sharable via Mobile Post Mobile-Friendly Links Make Sure Pinned Posts Are Mobile Relevant Social Media Integration

37. @dheyman

38. Mobile Users Share Double

39. @dheyman Mobile is Marketing, not Tech Plan for Updates! Divide the Work, Esp. Social – Editorial Calendars are Key Staffing Considerations

40. @dheyman Watch Mobile % of Traffic Beware Conversion Rate Dips High Bounce Rate = Slow Load Mobile Analytics

41. @dheyman Mobile Analytics

42. @dheyman Tips & Tools

43. @dheyman Focus on Adding Value to Searchers Remember the 2 Second Rule Donate Buttons: Top & Bottom K.I.S.S., Esp. Donations: 1 Call to Action Photos & Videos Rule (Beware Text) Be Generous with White Space Mobile Impact 101

44. @dheyman Limit Scrolling w/ Expansions BIG Buttons: 30x30 Pixels+ Space Out Hyperlinks Google Analytics’ Mobile Perf. Report Leverage QR Codes at Events Preview Emails on Mobile – Tues/Weds/Thurs 11am/2pm Mobile Impact 101

45. @dheyman

48. www.TechSoup.org www.NTEN.org www.BethKanter.org www.Fundraising123.org www.PayPal.com www.google.com/nonprofits Google GoMo http://bit.ly/1kWVj34http://bit.ly/1kWVj34 Resource Review

49. @dheyman www.GuideByCell.com www.MobileCause.com www.MobileAccord.com www.MobileCommons.com www.GiveByCell.com Mobile for Good, Heather Mansfield Resource Review

50. @dheyman

51. The Average Age for a 1 st Cell: 13

52. @dheyman Thank You! 52 Darian Rodriguez Heyman Co-Founder darian@BetterWorldWireless.com @dheyman (415) 637-5062

53. BetterWorld Wireless Program Through TechSoup

54. The BetterWorld Wireless donation program at TechSoup provides access to discounted mobile services and devices to eligible nonprofit organizations, charities, and public libraries throughout the United States. Employees of eligible organizations, volunteers, and employees' family members can also participate in the BetterWorld Wireless program. BetterWorld Wireless

55. Q & A Please type your questions in the chat window. Continue the conversation in TechSoup’s Mobile and Wireless Forum

56. Mobile Impact 201: Digital Content Strategies for Mobile, June 5, 11 a.m. Pacific Mobile Impact 201: Digital Content Strategies for Mobile Mobile Impact 301: How to Raise More Money via Mobile, June 19, 11 a.m. Pacific Mobile Impact 301: How to Raise More Money via Mobile Mobile Impact 401: Mobile Tech for Offices and People, July 10, 11 a.m. Pacific Mobile Impact 401: Mobile Tech for Offices and People Mobile Impact Webinars

57. Getting Started with QuickBooks 2014, May 15 Getting Started with QuickBooks 2014 Delivering a Seamless Experience with Office 365, May 16 Delivering a Seamless Experience with Office 365 Help Youth Find a Free Meal this Summer, May 28 Help Youth Find a Free Meal this Summer Upcoming TechSoup Webinars

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