1. The Economy of Culture in Europe The Economy of Culture in Europe Study prepared for the European Commission

2. 2 Why was this study carried out? Lack of statistics Culture sector deserves closer study This is the first study of its kind To increase awareness of economic & social importance of Culture Sector

3. What does the Culture & Creative Sector include? The Core: Visual Arts, Performing Arts, Heritage Cultural Industries: Film and Video, Television and radio, Video games, Music, Books and press Creative Industries & Activities: Design Architecture Advertising Related Activities: PC manufacturers, MP3 player manufacturers, mobile industry, etc…

4. 4 Culture sector bigger than many think Culture sector contributes to — Innovation Economic and social development What does the study reveal?

5. 5 In a nutshell: In a nutshell: The sector is performing well, increasing its trend share of economic activity

6. 6 5.8 million employees across the EU 3.1% of total employed population in EU25 Exceeds the total employed in Ireland and Greece put together The Culture Sector is a big employer

7. 7 Employment in the Culture Sector increased (+1.85%) while total EU employment fell in 2002-2004 Growth 12.3% higher than the growth of the general economy in 1999-2003 The Culture Sector is growing well

8. 8 Accounted for 2.6% of EU GDP in 2003 Exceeds contribution of the chemicals, rubber and plastic products industry (2.3%) The Culture Sector is a big contributor to growth

9. 9 Turnover more than € 654 billion in 2003 The ICT manufacturing sector had ‘only’ € 541 billion in 2003 (EU-15 figures) Compare with turnover of the car manufacturing industry: € 271 billion in 2001 The Culture Sector is bigger than the ICT manufacturing sector

10. 10 In a nutshell: In a nutshell: The Culture Sector is a tool of social integration and territorial cohesion

11. 11 The indirect socio-economic impact The Culture Sector — promotes European integration fuels ICT sector growth nourishes the regions & cities is the engine for creativity

12. 12 The “Lisbon potential” of the cultural & creative sector is crucial A specific strategy is required to unleash this potential

13. 13 A strategy for getting the most out of our Culture Sector Gather intelligence: Evidence-based policy- making requires better statistical tools! Integrate the Culture Sector into the Lisbon agenda Carry out structural reform Perhaps develop a tool to measure & monitor ‘creativity’

14. 14 How can we integrate the Culture Sector into the Lisbon agenda? Invest in creativity and business education Reinforce the Internal Market for creative people, products and services Promote links between creators and technology

15. 15 Making structural reform a reality Provide for a "one-stop-shop“ in the European Commission Foster better dialogue between Commission and stakeholders Use existing EU support programmes Integrate the cultural dimension in international cooperation

16. 16 Communication on culture: The political ambition To affirm the central role of culture in the European project, highlighting - the contribution of the sector to the emergence of a European identity and citizenship - the contribution of the sector to the Lisbon Agenda To advance a common agenda for culture in Europe and make proposals for new frameworks and methods for dialogue and cooperation

17. 17 Communication on culture: The identified priorities Cultural diversity and intercultural dialogue Culture as a catalyst for creativity EU in Europe, Europe in the world … The key to success: a strong convergence of efforts by all stakeholders at all levels