1. Sponsorship Package 2016

2. Bike Week 2016 Bike Week Sponsorship Package 2016 | Page 2 Bike Week 2016 | Connecting Communities Bike Week is a ten day-long celebration of cycling, which will be held from June 3 to 12, 2016. Celebrations will include signature events like the Mayor’s Ride, Bike Expo, Southwest Sunday Cycle and SWITCH, but also dozens of smaller community events, rides, workshops and safety campaigns throughout the municipality targeting cyclists of all ages and abilities. Over 50 events in 10 days. Whether you are a beginner, an avid rider, or just happen to own a bike that's been hanging in the garage for a year, there is an event for everyone during Bike Week 2016! Connecting Communities Bike Week aims to spread awareness and encourage families, friends and colleagues to break out the bike and explore their communities. All the while encouraging activity, educating residents on the rules of the road, and of course having some fun while doing it! This is where you come in… On behalf of the Bike Week Committee, we would like to extend you the opportunity to connect with and improve on your community by investing in the citizens of HRM as an enthusiastic sponsor. As a Bike Week sponsor, you have the chance to reach this uniquely target HRM residents of all ages and can demonstrate your commitment to living healthy and active lifestyles. Your contribution will help to offset event costs and encourage broad participation for greater local impact by supporting dozens of community groups to host events all over HRM. Check out www.Halifax.ca/Bikeweek or www.facebook/bikeweekhalifax for last years’ schedule of events and photos of all the fun and excitement.www.Halifax.ca/Bikeweekwww.facebook/bikeweekhalifax We hope you consider supporting Bike Week. Together, let’s work to make this the most successful Bike Week yet!

3. Bike Week Sponsorship Package 2016 | Page 3 Platinum Sponsor | Investment Level: $5000 Platinum Sponsor is the highest and most effective level of sponsorship available. This years’ Bike Week theme is Connecting Communities. The theme echoes that of HRM’s Active Transportation Plan titled “Making Connections”. The plan aims to build a connected network of facilities that make it easy for people to walk or ride and lead active and healthy lifestyles. As the Platinum Sponsor, your organization will be recognized as the top overall sponsor while also helping to spread awareness on bike safety. With your contribution, Bike Week seeks to demonstrate how our communities can shift gears and share the road. What’s in it for you? Feature on Bike Week Webpage and Facebook page Opportunity to host an event. Opportunity for two to ride with the mayor at the Annual Mayor’s Ride: “Bike with Mike” event Exposure through Halifax’s Digital Signage System with 33 external facing screens in high-visibility locations Media Pitches to profile your organization as it relates to safety and cycling Opportunity for full promotional/interactive booth displays and presence in prime locations at all high profile events Official title and logo on all print and online marketing materials including posters, ads and websitewebsite Media mentions [where applicable] – including radio, news releases, and television Verbal recognition at all events [where applicable] Social media mentions via Twitter @hfxgov #HfxBikeWeekTwitter [17.7K Followers]and Facebook GroupFacebook Group

4. Principle Sponsor | Investment Level: $2,000 + Principle Sponsors represent high levels of dedication to Bike Week. This is a prime opportunity for organizations to be recognized as key leaders and contributors of Bike Week. What’s in it for you? Exposure through Halifax’s Digital Signage System with 33 external facing screens in high-visibility locations Media Pitches to profile your organization as it relates to safety and cycling Opportunity for two to ride with the mayor at the Annual Mayor’s Ride: “Bike with Mike” event Opportunity for full promotional/ interactive booth displays and presence in prime locations at all high profile events Opportunity to host an event. Signage at various community events that align well with sponsor Official title and logo on all print and online marketing materials including posters, ads and websitewebsite Media mentions [where applicable] – including radio, news releases, and television Verbal recognition at all events Social media mentions via Twitter @hfxgov #HfxBikeWeek [17.7K Followers] and Facebook GroupTwitterFacebook Group Bike Week Sponsorship Package 2016 | Page 4

5. Major Sponsor | Investment Level: $1,000 - $1,999 Much like the lights bells and other accessories that go along with a bicycle, Major Sponsors represent major contributors that make up Bike Week and its growing success. Gain high level of exposure, while making a difference in your community. What’s in it for you? Exposure through Halifax’s Digital Signage System with 33 external facing screens in high-visibility locations Opportunity for full promotional booths and presence in prime locations at all high profile events Opportunity for two to ride with the mayor at the Annual Mayor’s Ride: “Bike with Mike” event Opportunity to host an event. Official title and logo on all print and online marketing materials including posters, ads and website Media mentions [where applicable] – including radio, news releases, and television Verbal recognition at all events [where applicable] Social media mentions via Twitter @hfxgov #HfxBikeWeek [17.5K Followers] and Facebook Group.TwitterFacebook Group. Bike Week Sponsorship Package 2016 | Page 5

6. Supporting Sponsor | Investment Level: $999 or less In-Kind Donations Much like all the extras that go along with a bike, Supporting Sponsors represent the little extras that make a big difference at events. It provides the flexibility to contribute to Bike Week and its community through smaller monetary donations, prizes, food etc. without a major commitment. What’s in it for you? Signage at various community events that align well with sponsor Opportunity for two to ride with the mayor at the Annual Mayor’s Ride: “Bike with Mike” event Opportunity to host an event Official title and logo on all print and online marketing materials including posters, ads and websitewebsite Media mentions [where applicable] – including radio, news releases, and television Verbal recognition at all events [where applicable] Social media mentions via Twitter @hfxgov #HfxBikeWeek [17.7K Followers] and Facebook GroupTwitterFacebook Group Bike Week Sponsorship Package 2016 | Page 6

7. Media Sponsor | Investment Level: unlimited Bike Week Sponsorship Package 2016 | Page 7

8. Bike Week Sponsorship Package 2016 | Page 8 Bike Week 2016 | Overview Explore Bike Week… 10 days with over 50 events 2014 events reached nearly 8,000 participants Top 5 Events: 1. Switch: Open Street Sundays — 1500 participants 2. MEC School Bike Day —1435 participants 3. Southwest Sunday Cycle—150 participants 4. Annual HRM Bike Auction — 300 participants Target Audience: All HRM residents, including but not limited to families, kids, youth, and young adults. Sponsors will be associated with a project that reflects community commitment and pride, active lifestyles, health & wellness, and promoting sustainability. Event Dates: June 3 - 12, 2016 Website: Halifax.ca/bikeweek Sponsorship Opportunities Platinum Sponsor$5,000 Principle Sponsor$2,000 + Major Sponsors$1,000 -$ 1,999 Supporting Sponsors$999 or less OR In-Kind Donation Media Sponsorsunlimited Contact Information Maria Jacobs| Sponsorship Coordinator P: 902.490.4911 | E: jacobsm@halifax.ca Bike Week Objectives Spread awareness on bike safety & how to share the road Encourage public to integrate cycling into their daily routine to build healthy lifestyles Build a culture that embraces riding a bicycle as part of an active and healthy lifestyle Educate public on accessibility and current active transportation and greenway initiatives Our Committee The Bike Week Committee is a unique collaboration of representatives from Halifax staff, NGO’s, and supporting sponsors, who work together each year to shape the Bike Week event. It is a sub-committee of Halifax Regional Council’s Active Transportation Advisory Committee. All sponsors are welcome to join the committee, or sit in on any of our meetings as observers.