1. PromoMap: Promotions on the Map Xiangye Xiao Oct. 12, 2009

2. Scenario of Searching Flyers on the Map (from Customers) Buy some food after work on the way home? => Check the flyers of Carrefour and Walmart

3. Scenario of Searching Coupons on the Map (from Customers) Offer a dinner? => Find a nearby restaurant and print its coupons

4. Scenario of Searching Promotions of Competitors (from Salesmen) What are my nearby competitor ‘s promotions in this holidays?

5. PromoMap Collect, analyze, and display promotions in a map interface By panning and zooming in the map interface, users can retrieve promotions based on geographic regions See different promotions depending on the position and zoom level

6. User Interface Group promotions based on the business types

7. When Zoom In on the Map Different promotions and more details of promotions are displayed Promotions of the Same company at multiple branches are displayed

8. Challenges Collect and extract promotions precisely Correctly identify the geographic footprint of a promotion, i.e., geocoding Cluster promotions based on their services/locations Storage and operations of promotions – Remove an expired promotion – Search a similar/identical promotion – Insert a new promotion User interface issues

9. Requirements for Participants Basic knowledge on information retrieval Basic knowledge on tree based data structures Programming with C#, Java, B/S

10. What can Participants Learn Knowledge: – Spatial indexes – Clustering algorithms – Framework of geographic information system (GIS) – Location based services Skills – Research skills: paper reading & writing, problem formulation, solution proposal, experimental evaluation – Developing skill with Google Maps API

11. Useful Links http://www.dahongbao.com/ http://bj.58.com/yhq/ http://www.yinggou.com/indexCuXiao.html http://www.byit365.com/ Teitler, B. E., Lieberman, M. D., Panozzo, D., Sankaranarayanan, J., Samet, H., and Sperling, J. NewsStand: a new view on news. In ACM GIS '08.