1. Design Movements Different styles, fashions and development of new materials and manufacturing methods has heavily influenced by designer it experiment and this has resulted in different design movements. These include: The Arts & Craft Movement 1880s Art Nouveau 1895 Modernism 1900-1930 Bauhaus 1920-1930 Art Deco 1920-1939 De Stijl 1920-1950 Learning Objectives - To be aware of different design movements and their key features - To understand the development of youth culture - To be able to identify designer names and how they has become successful TASK – List the features, facts and designer which follow these design movements.

2. Learning Objectives - To be aware of different design movements and their key features - To understand the development of youth culture - To be able to identify designer names and how they has become successful Raymond Loewy and streamlining (1930s) -Doing the Art Deco period -The inspiration of the aviation industrial and the space racer -Go faster lines and shapes on trains and cars -Loewy pushed the boundaries of industrial design -Household products were streamlined for aesthetics not function

3. Learning Objectives - To be aware of different design movements and their key features - To understand the development of youth culture - To be able to identify designer names and how they has become successful Youth culture -Post WWII technologies, materials, engineering and manufacturing advanced -Soldiers can back and worked in industry, building motorways, etc -There children were the first post war generation -When their children were adults in the 1960s they has disposable income -They resisted the traditional lifestyle of their parents -They experimented with music, fashion and design -Clothes were futuristic -The mini-shirt was invented which push the boundaries of feminism -It was the start of the swinging 60s and hippie movement

4. Learning Objectives - To be aware of different design movements and their key features - To understand the development of youth culture - To be able to identify designer names and how they has become successful Post-modernism -Out of this came a revolution in design -Designers looked at the more aesthetic appeal of products instead of this function -The youth style encouraged a growing consumer market -The Memphis group in Italy lead the way in Post-Modernism during the 1980s -The products were beautiful but had limited functionality

5. Learning Objectives - To be aware of different design movements and their key features - To understand the development of youth culture - To be able to identify designer names and how they has become successful Design Labels -In the 1990s the consumer demand was even greater -This was the 3 rd post war generation -Consumer started to have a demand of the designer, not the design -‘Designer products’ developed with celebrity images and promotion -‘Brand image’ was a result of these designer products -Companies create a brand or name which has a strong and successful reputation -Consumer buy into the ‘brand image’ because it represents high quality instead of a designer