2. © copyright IFITT ICT in Tourism 2 Introduction  Goal  Generation and dissemination of knowledge on Tourism and Technology  Insights into tourism domain as important application field of ICTS  Overview of ICT applications along tourism value chain  Knowledge on usage scenarios of modern ICTS in tourism domain  The IFITT Digital Knowledge Bank supports this challenge around life-long learning by  IFITT e-Tourism Curriculum  IFITT e-Tourism Wikipedia  IFITT e-Tourism Digital Library

3. © copyright IFITT ICT in Tourism 3 IFITT e-Tourism Curriculum  Comprehensive base of unique lecturing material  > 800 Power Point slides (reference-based)  Scripts and reference lists for further readings  Up-to date case studies  Open Resource www.ifitt.org/home/view/the_ifitt_eTourism_curriculumwww.ifitt.org/home/view/the_ifitt_eTourism_curriculum  Up-dated and extended according to technological developments  Major content areas  ICT and Tourism - Introduction  Basic ICT usage scenarios and technologies in the tourism domain  ICT Usage in Tourism – Overview and Case Studies  Interfaces, suppliers, intermediaries, destination management organisations  Trends and Technical Applications  Social media, Semantic web, Software Agents, Recommender Systems, Dynamic Packaging, Mobile, Online auctions, BI

4. © copyright IFITT ICT in Tourism 4 IFITT e-Tourism Curriculum  1. ICT and Tourism – Introduction  Types of tourism/tourism markets  Information flows in tourism systems  Definition and history of e-Tourism, facts & trends  Reasons, advantages and implications of ICT use in tourism  2. ICT Usage in Tourism – Overview and Case Studies  2.1 Tourism stakeholders & interfaces  Electronic tourism Market  Use of hard-/soft- & net-ware in tourism  Tourism specific technologies (e.g. CRS, GDS, Switches, mobile technologies

5. © copyright IFITT ICT in Tourism 5 IFITT e-Tourism Curriculum  2.2. Tourism Suppliers and e-Tourism Applications  2.2.1 Airline industry  Yield Management  CRS/GDS  Case studies: Lufthansa, Opodo.com  2.2.2 Hospitality  CRS, PMS, GDS-Switches (THISCO)  MS and distribution channels  Proprietary operated (GastroDat, Micros Fidelio)  DMS (feratel.com)  Platforms (nethotel.com, hrs.com)  Online travel agencies (Travelocity.com)  Switch companies (WizCom Switch)  2.2.3 Intermediaries  CRS/GDS (Amadeus & Start)  Tour Operators (TUI.com, Thomascook.com, kuoni.com)  Travel Agencies (eBookers.com, TravelTainment)

6. © copyright IFITT ICT in Tourism 6 IFITT e-Tourism Curriculum  2.2. Tourism Suppliers and e-Tourism Applications (cont.)  2.2.4 Destination Organisations  Destination Management Systems  Case studies: ETS portal, Tiscover.com…  2.2.5 Tourism Management  Management Information Systems (MIS) and Decision Support Systems (DSS), e- CRM  Case Studies: T-Mona/Manova, X- Queue…  3. E-tourism Trends & Technical Applications  3.0 Social Media & Web 2.0 in Tourism  Travel Blog Cycle  Web 2.0 Revolution in tourism/trends & facts  Web 2.0 induced challenges for DMOS  Case studies: Trip Advisor.com…

7. © copyright IFITT ICT in Tourism 7 IFITT e-Tourism Curriculum  3.1. Interoperability and Semantic Web  Heterogeneous info presentation in tourism  Standardisation initiatives  Ontology & semantic web  Case studies: IFITT RMSIG (Reference Model Special Interest Group), Harmonise, Harmo-Net  3.2. Website Optimisation  Web-site evaluation  customer-based  expert-based  supplier-based  performance-based  Application tracking & search engine analysis/optimization  Case studies: Swarovsky Cristal WebAward, Check Effect for search term efficiency  3.3. Intelligent software agents in tourism  Intelligent systems in tourism  Smart Business networks  Case studies: Heracles, agents for mining online sources

8. © copyright IFITT ICT in Tourism 8 IFITT e-Tourism Curriculum  3. E-tourism Trends & Technical Applications (cont.)  3.4 Mobile services in tourism  M-tourism: m-pull/push technologies  Context-based adaptation  Usage rates & acceptance  Building and instantiating mobile guides  Case studies: www.innsbruck-mobile.at, www.dolomitiSuperski.mobi...  3.5 Recommender systems  Definition & classification  Examples: Amazon.com, Trip Advisor.com, ActiveBuyersGuide.com  Techniques  Collaborative filtering  Content-based filtering  Case-based reasoning  Search interfaces & collaborative browsing  Case studies: Trip@Advice, Virtual Adviser, NutKing.com…

9. © copyright IFITT ICT in Tourism 9 IFITT e-Tourism Curriculum  3.6 Dynamic packaging in tourism  Components, requirements & mechanisms  Architectures: agent-based network, multiple bundling strategies  Case study: Flex package.com  3.7 Online auctions in tourism  Opportunities of online auctions  Price determinants  A software agent by Tiscover for selling accommodation packages at eBay  Case study: e-Bay (market size & structure, success rate, revenue forecast)  3.8 Complexity & network science in tourism  Tourism as a complex adaptive system  Methods for CAS analysis  Basics of network science  Applications in tourism  3.9 Business Intelligence in tourism  Knowledge destination framework architecture  Data Mining, OLAP & Data Warehousing  BI-based Destination Management Information System (DMIS)

10. © copyright IFITT ICT in Tourism 10 IFITT e-Tourism Curriculum

11. © copyright IFITT ICT in Tourism 11 IFITT e-Tourism Wiki  Wikis available

12. © copyright IFITT ICT in Tourism 12 …we hope that these improvements along with free IFITT services will be of great help to global e-Tourism community… Thank you!