1. Copyright 2004 Bowie & Buttle All rights reserved Use of the Figures to Facilitate Tutorials/Discussion To assist you with the preparation of lectures, tutorials and student discussion, the figures from the book are available here as part of a PowerPoint presentation. Each slide is annotated with some ideas and guidance on the use of the material in lectures. Chapter: 8 Distributing the Offer

2. Copyright 2004 Bowie & Buttle All rights reserved Learning Outcomes You should be able to:  Understand the role of distribution in hospitality markets  Explain the function of travel and tourism intermediaries from a hospitality perspective  Understand how computer reservation systems (CRS), global distribution systems (GDS) and Internet technology impact on the hospitality distribution network  Evaluate channel relationships between principals and intermediaries.

3. Copyright 2004 Bowie & Buttle All rights reserved Hospitality and tourism distribution channels

4. Copyright 2004 Bowie & Buttle All rights reserved Horizontal integration – hotel example

5. Copyright 2004 Bowie & Buttle All rights reserved Vertical integration – tourism example

6. Copyright 2004 Bowie & Buttle All rights reserved Vertically integrated marketing channel: the World of TUI

7. Copyright 2004 Bowie & Buttle All rights reserved The growth of GDS

8. Copyright 2004 Bowie & Buttle All rights reserved The development of switch companies

9. Copyright 2004 Bowie & Buttle All rights reserved The problem with asynchronistic databases

10. Copyright 2004 Bowie & Buttle All rights reserved Single image inventory