1. 1 Sports and Entertainment Marketing Today’s Objectives 35 – Describe the evolution of the SER industries. 37 – Analyze trends in SER. Next Class  Unit 1 Quiz  Unit 1 Video Daily Agenda 1)Bell Ringer 2)Evolution & Trends in SER 3)Unit Study GuideHomework DECA Dues!!

2. Sports, Entertainment & Recreation Marketing EVOLUTION & TRENDS

3. Evolution of the Industry 35 – DESCRIBE THE EVOLUTION OF THE SER INDUSTRIES.

4. Three Ways an Industry Can Evolve 1.Socially 2.Technologically 3.Economically

5. Evolution of Sports Industry In the early 1900s, many sports we have grown accustomed to did not exist ◦ Those that did would likely be unrecognizable to today’s viewers The sports industry has evolved from games played primarily for entertainment and leisure to one of the largest and most prominent industry in the US Grossing $200 billion annually

6. Evolution of Entertainment Industry Various forms of entertainment have always been a part of American culture Entertainment as an industry become prevalent in the 1930s as American’s dealt with the Great Depression ◦ Movies: Walt Disney, comedies – escape from reality ◦ Radio: sources of nearly free entertainment Newscasts, soap operas, radio theater, religious sermons

7. How Walt Disney Changed the Entertainment Industry

8. Social Evolution With the growth of the industry came an increase in societal influence ◦ Athletes and actors become icons fashion, pop culture ◦ Support for local teams became ingrained in community culture Served as a diversion from daily struggles such as poverty and war

9. Economic Evolution As the sports industry evolved it became linked with business ◦ Increased ticket sales ◦ Stadium naming rights ◦ Sponsorship ◦ Sports on Television (advertising) Businesses began tying themselves to sports in the second half of the 20 th century, ramping up in the 1970s

10. Economic Evolution The bigger the industry got, the more it impacted the economy The increasing popularity brought in increasing numbers of spectators – spending their money!

11. Measuring Growth in Sports Industry Measured in: ◦ Event Attendance ◦ Media Coverage ◦ Employment Figures ◦ Global Market Expansion

12. Levels of Sports o Professional o Semi-Pro or Minor Leagues o Amateur – Unpaid o Recreational – Community

13. Growth of the Entertainment Industry The film industry grosses more than $10 billion per year! Consider these movies: ◦ The Avengers $617 mil. ◦ Hunger Games $407 mil. ◦ Dark Knight Rises $359 m ◦ Transformers $70 mil in 1 st week!

14. Trends in SER 37 – ANALYZE TRENDS IN SER.

15. Trends in the Sports Industry 1.Recruiting players using data – baseball and basketball (Moneyball) 2.Rise of the “Smart Arena” ◦ Mobile technology to enhance the fan experience Check-in Shortest bathroom/concession lines Seat upgrades options Cashless commerce In-seat wireless charging In-seat concession ordering

16. Trends in the Sports Industry 3.Constant coverage – showing game/race while commercials are playing o No pause in coverage = no fast-forwarding 4.Media connects fans with team/players o In helmet mic o In car radio/video 5.Fantasy sports

17. Trends in the Sports Industry 6.Multiple camera views o Nascar – in-car, gopher cam o Football - SkyCam 7.Educate the fan base

18. Trends in the Sports Industry 8.Women commentators o Attracts more female viewers

19. Trends in the Entertainment Industry 1.Nielsen Media – track viewership, ratings, viewer engagement 2.Product PlacementProduct Placement 3.Exclusive Shows – Game of Thrones, House of Cards 4.IMAX and 3D Movies – Avatar, Toy Story 3 5.Midnight Releases

20. Did You Know? More than 70% of Americans subscribe to cable TV. More than 30 million American households own a DVD player. Seven out of 10 people say they can’t live without DVR. Walt Disney employs more than 66,000 people spending more than $1.2 billion in payroll and $474 million on benefits each year! The NFL has over $18 billion in TV deals with CBS, Fox, ABC, and ESPN. The Verizon Center is estimated to have brought $6.2 billion in revitalization to the Chinatown area of Washington, D.C.