1. Nissan Altima Final Presentation

2. Altima Team Members Dave Allen Doug Erwin Jeff Fertig Mike Ward

3. Altima Strengths Solid Product Good Margins Neglected Excess Capacity /Inventory

4. Altima Weaknesses Most Expensive Low Sales and Market share Poorly Marketed Two Models

5. Our Strategy Gain Market Share Increase Advertising Heavily Discount Target Commuters Change Marketing Increase Net

6. Decision One Changes Up Advertising 50% Change Targets/Message $500 Rebate on XE and 7.8% financing Slow Production Results Sales up 20% Net Contribution 2X

7. Decision Two Changes Up Advertising 25% Upgrade – Cut Costs Big Rebates of $1250/500 Higher Dealer Targets Raise Production 50% Results Sales and Market Share up 25% Sustained Net Inventory Falls

8. Decision Three Changes Freeze Advertising Target Age 24-44 y o Keep Rebates 2.9% Financing Drop Price Raise Production 35% Results Sales gains of 6% Inventory swells Net Contribution falls

9. Decision Four ! Changes Up Advertising 10% Change Media Mix Drop Financing to 0.9% Slow Production 18% Results Sales and Market Share Rise 18% Net Contribution Triples to 24% of sales Labor/Inventory Costs Fall

10. Decision Five Changes Switch Rebates Bump Up Production 35% Results Sales Gains Continue Contribution Sags Inventory Problems Production in Overtime

11. Production

12. Contribution

13. Steady Sales Growth

14. Altima Management Performance Summary Production Problem Steady Gain in Sales Growth in Margins Maximum Capacity Good Net Contribution We Beat the Computer

15. Contribution Summary

16. Altima Team V. Computer Altima Team - $427m Computer - $ 332m

17. Altima Management Lessons Strong Product Price is Important Production Key to Net Media Mystery Good Team Work

18. Team Altima Doug “The Ratchet” Erwin Always wants to Ratchet up Production

19. Team Altima Dave “Cisco Kid” Allen Our C.I.O. -Keeper of the AutoSim Disc-

20. Team Altima Jeff “Eagle Eye” Fertig He picked the Altima as our car

21. Team Altima Dr. Mike “The Bone Cutter” Ward He always wants to cut Inventory