1. Net M@nners Ian McDoom National Secretary

2. “A recent study by Pear Analytics called 40 percent of Twitter messages “pointless babble.” SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION

3. It is impossible to make every single social media message with the right strategy in place, however, you can leverage social media for success. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION

4. One way communication

5. In order to get the most from social communications, brands should treat outlets like Twitter and Facebook as platforms for real- time engagement, rather than simply a soapbox for self-promotion. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Transactional Communications

6. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Transactional Communications

7. One Way vs. Transactional Communication SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Group Exercise

8. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Strategic Plan

9. Developing a Marketing plan for your online presence is essential Know what you want, and what you can offer Link: 41st Annual Convention Marketing Plan41st Annual Convention Marketing Plan SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Marketing Plan

10. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Communication Goals

11. Ensure that goals are metric based! SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Communication Goals

12. Media Requests is one of your most powerful tools –Task manager –Official documentation –Safety Net SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Media Request

13. National Communication Zone  Regional Communication Zone  Chapter Communication Zone SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Communication Network

14. National Communication Zone  Regional Communication Zone  Chapter Communication Zone SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Communication Network      

15. “In the age of social media, we may be able to get the attention of more people, but we get it for a much shorter amount of time. One of the biggest mistakes I see people make, is that they send long e-mails or social media messages explaining all the reasons they want to connect. You are likely have not earned the five minutes of the recipient's time that it will take to read that message.” SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Information Overload

16. Keep it short and straight to the point. LESS is MORE. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Information Overload

17. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Tailor your communications

18. Have a central information location, such as your chapter website SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Centralize Information

19. SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Chapter Website

20. Don’t focus on pursuing followers, rather focus on fostering communication SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Developing Relationships

21. GroupMe (currently not an official means of communication) List Serve SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Other Communication Outlets

22. Ian McDoom nebsecretary@nsbe.org 703-332-9537 SYNERGISTIC LEADERSHIP: STRENGTHENING OUR FOUNDATION THROUGH COLLABORATION Questions?