1. talks! Intro to Blogging for Nonprofits & Libraries Audio is only available by calling this number: Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by

2. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Using ReadyTalk  Chat & raise hand  Mute = *6, Unmute = *7  If you lose your internet connection, reconnect using the link emailed to you.  If you lose your phone connection, re-dial the phone number and re- join.  ReadyTalk support: 800-843-9166

3. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 You are being recorded…  This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinarswww.techsoup.org/go/webinars  You will receive a link to this presentation after.  Twitter hashtag: #tstblog  Ask follow-up questions in the Emerging Technologies Forum: –http://forums.techsoup.org/cs/forums/t/28873.aspxhttp://forums.techsoup.org/cs/forums/t/28873.aspx

4. talks! Facilitator:Becky Wiegand ( TechSoup) Presenters: Allyson Kapin, Care2 Jason Griffey, Library Blogging Sponsored by Intro to Blogging for Nonprofits & Libraries

5. For Audio: 1-866-740-1260 Access Code: 6339392 Today’s Speakers Answering chat questions: Laura Newton, TechSoup volunteer Becky Wiegand TechSoup Jason Griffey Author, Library Blogging Allyson Kapin Care 2’s Frogloop Blog

6. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Webinar Objectives  Definitions  Benefits of Blogging for Nonprofits  Benefits of Blogging for Libraries  Considerations Before Starting  Overview of Tools  Best Practices and Tips  Favorite Blogs  More Resources  Q&A

7. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 What Is a Blog? “A blog is a web page (usually) written in a programming language, where the content of the site is stored in a metadata-rich format, and the presentation of the content is (usually) in a reverse chronological order. Each piece of content is (usually) the product of a single author, and the content is updated regularly. The page in question (usually) has some form of social component, whether through comments, trackback, or other mechanism of communicating content or feedback.” -- Library Blogging

8. talks! What Are the Benefits of Blogging for Nonprofits?

9. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Communicate. Stand Out.  Direct communications with your base of supporters, potential supporters, the press and influentials, and decision makers such as political representatives and staff.  Don’t get lost in the shuffle. Your opposition or competition probably has a blog. You should too! www.blogforchoice.com

10. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Tell Your Story with Your Voice  Easy and cost-effective way to share latest news, tell your story, solicit feedback and foster discussion.  Gives your nonprofit a distinct voice within a movement and can distinguish you from other nonprofits working on similar issues. www.greenpeace.org/uk

11. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Brand Your Mission  Build brand recognition around your mission. blog.amnestyusa.org

12. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Deliver Fresh Information  Integrate a blog feed on your organization’s homepage. It’s an excellent way to freshen up your homepage and make it dynamic.  RSS (Real Simple Syndication) feeds allow you to automatically deliver updates. www.savedarfur.org

13. talks! What Are the Benefits of Blogging for Libraries?

14. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 build your audience

15. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 share your secrets

16. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 remix your world

17. talks! Considerations for Getting Started

18. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Getting Started: Goals & Staff Define Your Goals Upfront!  Identify your target audience.  Define the unique information you want to use your blog to deliver.  Publishing schedule: Can you provide information quickly and regularly? Staff Commitment  Options: Designate Blogger-In-Chief, periodic guest posts, rotating staff contributions.  Aim for three short posts per week to keep the blog fresh. Who Should Be Blogging?  People that truly understand your organization’s mission, issues, and agenda.  Guest bloggers: Board members, allies, partners, etc.

19. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Getting Started: Voice Tone depends on your target audiences. For example, if you have:  Young, tech-savvy online communications practitioner audience? Professional voice with some personality and spunk.  Policymaker audience? Research-based tone.  Community members including teens and children? Straightforward, non-sarcastic, age-appropriate.

20. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Getting Started: Comments, Security  Do you want to allow comments? Moderated or anonymous?  If you work on controversial topics, do you want to keep identities of your bloggers concealed?  How can you ensure your blog doesn’t get hacked or become a spam repository?  Do you need a disclaimer stating that your bloggers have their own opinions? What standards apply for staff, volunteer, intern, or board members who blog for you?

21. talks! What Tools Fit Your Needs?

22. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Tool: Blogger.com

23. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Tool: WordPress.com

24. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Tool: TypePad.com

25. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Tool: WordPress.org

26. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Tool: MovableType.com

27. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Tool: FeedBurner and Readers

28. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Microblogging Twitter.com

29. talks! Sponsored by Best Practices & Tips

30. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Best Practices & Tips  Blogs should be easily scannable. Use bullets to display lists.  Frame your post around key sections that illustrate your points with bold headlines.  Use pull quotes strategically such as to highlight a very compelling comment or good stat. www.frogloop.com

31. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Best Practices & Tips  Layout: Display several posts on the main page using excerpts and associated image so web visitors can get a quick synopsis of your latest articles.  Length of Posts: 500-750 words or less is a good framework. If it’s longer, divide into a two-part post.  Search Engine Marketing: To increase your search engine rankings, use keywords that relate to your nonprofit’s issue. A keyword-oriented blog can increase your chances of higher search rankings which means more traffic to your blog. wilderness.org/blog

32. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Promoting Your Blog  RSS Feeds: Give visitors opportunities to subscribe to your blog’s RSS feed.  Add This: Encourages users to promote blog posts - www.addthis.com  Social Networks: Promote key articles to colleagues, listservs, reporters, your followers on social networks like Twitter and Facebook.  Post Comments: Comment on blogs who are discussing similar topics.

33. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Top Picks: Allyson’s Favorite Nonprofit Blogs Tone and Voice: NTEN (Nonprofit Technology Network) - http://www.nten.orghttp://www.nten.org Nonprofit Online Communications: Care2’s Frogloop - http://www.frogloop.comhttp://www.frogloop.com Connection Café - http://www.connectioncafe.com/http://www.connectioncafe.com/ Epolitics - http://www.epolitics.com/http://www.epolitics.com/ Techsoup Blog – http://blog.techsoup.orghttp://blog.techsoup.org Social Media: Beth Kanter - http://beth.typepad.com/http://beth.typepad.com/ Care2’s Frogloop - http://www.frogloop.comhttp://www.frogloop.com Compelling Blog Design: 350 - http://www.350.org, deals with climate changehttp://www.350.org Carrots Creative - http://carrotblog.com/, communications firm.http://carrotblog.com/

34. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Top Pick: beth.typepad.com/

35. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Top Pick: blog.techsoup.org

36. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Top Picks: Jason’s Favorite Library Blogs  Skokie Public Library Blogs - http://blogs.skokielibrary.info/http://blogs.skokielibrary.info/ - The Answer - The Bookshelf, and more!  Topeka & Shawnee County Public Library - http://www.tscpl.org/http://www.tscpl.org/  The Public Library of Charlotte & Mecklenburg County - http://www.plcmc.org/ (internal blog) http://www.plcmc.org/  Pattern Recognition – jasongriffey.net  ALA Techsource - alatechsource.org/blog  TechSoup for Libraries Blog – www.techsoupforlibraries.org/blogwww.techsoupforlibraries.org/blog

37. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Top Picks: blogs.skokielibrary.info/

38. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Top Picks: alatechsource.org/blog

39. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Top Picks: techsoupforlibraries.org/blog

40. talks! Questions? Submit your questions using the chat box.

41. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Contact Allyson: www.radcampaign.com www.frogloop.com www.womenwhotech.com www.radicaltech.org Email: Allyson@radcampaign.comAllyson@radcampaign.com Twitter: @womenwhotech,@radcampaign, @care2frogloop Contact Jason: www.jasongriffey.net griffey@gmail.com griffey on Twitter, delicious, flickr, friendfeed, just about everywhere google voice - 423-443-4770 links/photos available at: delicious.com/griffey/techsoup

42. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Continue the Discussion … Thanks to our presenters, Allyson and Jason! Thanks to Laura Newton for managing the chat! Twitter hashtag #tstblog Ask follow-up questions in the Emerging Technologies Forum: o http://forums.techsoup.org/cs/forums/t/28873.aspx http://forums.techsoup.org/cs/forums/t/28873.aspx

43. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Get the Most Out of TechSoup At TechSoup, you ’ ll find a range of technology services to help your nonprofit: o Read helpful articles in our Learning Center o Get latest news and event info from the TechSoup Blog o Request donated software, hardware, and online services o Join our community forums to learn from your colleagues o Browse upcoming events and conferences

44. Intro to Blogging for Nonprofits & Libraries For Audio: 1-866-740-1260 Access Code: 6339392 Thanks to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday 1:00 pm Mountain Standard Time (MST) Wednesday 9:00 am MST Thursday 1:00 pm MST Friday 9:00 am MST For more information: pages.readytalk.com/techsoup.html

45. talks! Thank you! Please complete the post-event survey. For more information contact: Becky Wiegand becky@techsoup.org