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Our idea can turn the world around! Database Services Call Center/Telemarketing Services Marketing Research Services Marketing Consulting Services Hotel/Hospital.

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Presentation on theme: "Our idea can turn the world around! Database Services Call Center/Telemarketing Services Marketing Research Services Marketing Consulting Services Hotel/Hospital."— Presentation transcript:

1 Our idea can turn the world around! Database Services Call Center/Telemarketing Services Marketing Research Services Marketing Consulting Services Hotel/Hospital Loyalty Membership Programme Results Management Group

2 Our Company Background Results Management Group Establishment –Results Management Group, Ltd. was established in 14 th of January 2001 by Khun Charkorn Tayapiwatana –Its affiliated companies included Thailandhealthcenter.com, Research In Motion Co., Ltd.; True Elite Co., Ltd.; I Medical Tourism Co., Ltd. Our Key Strengths –Own more than half of Thai population database, now RMG operating 23 Million lists (Marketable) of Thai population (Total of 45 Millions Marketable) –Largest database in Thailand BBL operates about 10 million customers KBank operates about 7 million customers KTC operates about 1.8 million customers Citibank (Thailand) operates about 1.2 million customers Generali (Thailand) operates about 1 million customers Results Management Group

3 Our Business Key Competencies Results Management Group CAPABILITIES –OTB (Out of The Box) Data Relation e.g. generate Zodiac from their birth year, classifying 16 digits credit card into card issuers and card type, classifying 13 identification card into their relative birth place, address, and able to mapping all relatives from their first 11 digits, transposing the birthdates into 12-year-cycle and selling the products accordingly. –Data enhancement and enrichment, since we have more than 1 data warehouses, one of our key capability is to link and find creative data relation that match with client’s business and products TOOLS in ours creative hands –MS Access, MySQL, SQL Server, MS Excel, however, we believe that the key success of database management is pertaining to intelligence of data miners not the program themselves. –CONTRACTS we ever sign with insurance industries are embedded below

4 Successful 1on1 (TQM Broker) Results Management Group “The biggest insurance brokerage in Thailand (>2,000 seats), TQM growing its automobile insurance market share at >25% as a brokerage company via our database support”

5 Successful 1on1 (Generali) Results Management Group 86.8% growth Million Baht 78.5% growth Focus on 1 On 1 direct marketing, which Results Management Group is one of Major ‘Leads’ Provision It could be proven that “We are one part of our client success” Focus on Sales Agent, however, AIA is the leader and it is difficult to compete with

6 Successful 1on1 (Autohaus Bawaria) Results Management Group “We provided ABC the targeted leads, the number of customers come to service center increase significantly.” From our intelligent data mapping and data relation, we extract BMW Owners who live besides Rama III road and send them brochure and DM about after-sale service for BMW Owners

7 Successful 1on1 (Magnolia Project) Jan-6-2013 Results Management Group “For Magnolia Project, we provide in-depth personal profile, lifestyle, and contact details to our client”

8 Results Management Group What are data treasures we have? Database Demographic/ Geographic Contact(s)Specific Data Automobile Owners  Justification owner, Current Owner, Automobile in details Credit Card Holders  Card Issuers, Credit Limit, Card Type Social Security Membership  Current Company Work For Thailand Registered Companies  Registered Number, Type of Business Job Application  In-Depth Demographic Details Membership  Place of Membership, Type of Membership Foreigners  Country of Origin, Company they work for Consumer Electric  Product Purchase, Place of Purchase, Amount of Purchase

9 We use the most advance data analytic tools to enhance client’s business performance in the following ways:  Direct Marketing Consulting Services  Data Enrichment & Data Mapping  Data Cleansing & Data Modeling & Data Mining  Lead Supply & Label Printing Service  Telemarketing  > 5,000,000 records  Direct Mail  > 15,000,000 records  E-mail  > 7,000,000 records Results Management Group What are our services?

10 How can we work together Results Management Group

11 Telemarketing Services

12 Results Management Group

13 We also have ‘Consumer Research Service’ which we call ‘Primary Data Department’. This is to support the Database Analysis (2 nd data) about ‘Why’ and ‘How’ questions. The following are our research services:  Qualitative Research: both Focus Group and In-Depth  Quantitative Research  Customer Satisfaction Research  Market Study Research which provided market insights for client  Specific Need Study and Product Tests  Market Segmentation: Geographic/Demographic/Psychographic/Technographic/Firmographic  Observation Research  Mystery Shopping Research (Most innovated Hidden Camcorder Technology)  Behavioral Observation We also have “Consumer Research Service” Results Management Group

14 Clients Whose Trust We Cherish… Hotel & Accommodations Hotel & Accommodations Automobiles Real Estates Spa & Fitness Insurance Broker Consultancy Advertising Agency Results Management Group

15 Clients Whose Trust We Cherish… Results Management Group Exhibition Center Software Systems Appointment Setting for Insurance Co. Appointment Setting for Insurance Co.

16 Contact Us 369/73 Soi Jaroengrung 107, Jaroengrung Rd., Bangkholaem, BKK 10120 Thailand E-Mail: Charkorn@rmg.co.th www.rmg.co.th Charkorn Tayapiwatana +66 (0) 81-802-8024 Results Management Group


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